In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. Melissa shares how hands-on operational experience shaped her investing philosophy and why strong founder–investor relationships matter more than ever.

We talk about:

• Melissa’s early start in the juice industry and transition from consulting to investing
• Why she launched Siddhi Capital to bring real operational support to emerging brands
• The shift from “growth at all costs” to building resilient, durable businesses
• Challenges and opportunities in today’s competitive beverage market
• Trends like keto and plant-based—and why product quality can make or break them
• How investors must be willing to admit when they don't have the answers and collaborate with entrepreneurs

Whether you’re a founder, investor, or CPG enthusiast, you’ll walk away with practical insights on navigating today’s evolving consumer landscape.

In this conversation, Jason Burke interviews Mike Fata, an accomplished entrepreneur and investor, discussing his journey from being a 300-pound teenager to a successful business leader. They explore the importance of health and wellness in entrepreneurship, the investor's perspective on business growth, and the intricacies of valuation and pitch decks. Mike shares valuable insights on how to navigate the fundraising process, emphasizing the need for clarity in revenue reporting and the significance of building relationships with investors before seeking capital. The discussion highlights the importance of a healthy lifestyle for entrepreneurs and the need for a structured approach to fundraising.

Takeaways

• Mike Fata's journey began with a personal health transformation.
• Building a business takes time; it's a marathon, not a sprint.
• Health and wellness are crucial for sustained entrepreneurial success.
• Investors prefer entrepreneurs who are in it for the long haul.
• Valuation is complex and depends on various market factors.
• Pitch decks should be simple and to the point.
• Networking with investors before needing capital is essential.
• Understanding net revenue is critical for entrepreneurs.
• Investing in products you believe in can lead to better outcomes.
• A structured fundraising process can alleviate distractions from running a business.

In this episode, I sit down with my longtime friend and one of the sharpest minds in the space — Denise Lambertson, founder of Constellation Capital. Denise shares how she went from being Madonna’s executive assistant to pioneering celebrity equity deals and eventually launching her own CPG venture fund.

We talk about:

• her one-of-a-kind path into investing
• how she thinks about product, marketing, and valuation
• why more women need to be at the table as both GPs and LPs.

If you’re raising money or thinking about what makes a great brand, this one is a must-listen.

Constellation Capital's Website

Jason's Website