Real Talk on CPG Entrepreneurship with Sam Nebel of Good Wipes

In this conversation, I sit down with Sam Nebel, co-founder of Good Wipes, to unpack his journey from identifying a simple everyday need to building a bold, disruptive CPG brand. Sam opens up about the realities of fundraising, the emotional rollercoaster of entrepreneurship, and the long-term mindset required to grow a consumer product company. His candid stories and practical insights make this a must-listen for anyone navigating (or dreaming about) the world of startups.

We talk about:

• How a personal need sparked the idea behind Good Wipes
• Why building a CPG brand requires patience, resilience, and a long game
• The truth about fundraising—timelines, myths, and what founders should expect
• How to approach investor relationships as true partnerships
• Why early wins matter and how to celebrate them
• Navigating rejection and staying grounded in your mission
• The power of field marketing and unexpected opportunities
• When founders should actually start fundraising

If you're an aspiring founder, a CPG enthusiast, or simply curious about what it takes to grow a brand from the ground up, this episode is for you.