High-Income Business Writing Podcast Por Ed Gandia arte de portada

High-Income Business Writing

High-Income Business Writing

De: Ed Gandia
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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, "doable" systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what's working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Learn more at b2blauncher.com/podcast.Copyright 2019 Gandia Communications Inc. Economía
Episodios
  • #386: The Packaging Problem—Why Your AI Help Isn't Making You Money (Yet)

    #386: The Packaging Problem—Why Your AI Help Isn't Making You Money (Yet)
    Dec 17 2025
    Freelancers are giving away their most valuable AI insights, and not getting paid for it. In today's episode, we're taking a hard look at one of the biggest blind spots for freelance writers and content pros right now: the failure to package your AI knowledge into a paid offer. Your clients want to use AI. They're trying. But they're confused, overwhelmed, and scared of doing it wrong. And guess what? You already have the skills and experience to guide them. But unless you turn that informal help into a structured service, it's just free advice that goes nowhere. In this episode, we're going to fix that. What You'll Learn Why most freelance writers are leaving serious money on the table when it comes to AI The three types of AI helpers, and why only one gets paid what they're worth How to package your AI knowledge into a sellable offer (with real examples) The "three blockers" that keep most freelancers from monetizing their AI skills What happens after you package your AI services, and how to push through impostor syndrome Key Ideas & Takeaways The real constraint is implementation confidence within your clients' teams. Everyone has the tools. What they don't have is the confidence to use them well. They're worried about brand voice, risk, reputation, and wasting time. That's where you come in. But clients won't pay you for casual tips. They'll pay for structured guidance. The 3 Types of AI Help The Informal Helper (Invisible Labor) · You're answering AI questions and offering tips for free · No structure, no price, no perceived value The AI-Enabled Doer (Efficient But Undervalued) You use AI to deliver better work faster, but you're still billing for output, not insight Clients don't see the "how," just the deliverable The AI Implementation Partner (Where the Money Is) You guide teams, build workflows, train staff, and solve real problems This is a packaged consulting offer, and it can command $5K–$10K+ fees The 3 Packaging Blockers (And How to Overcome Them) Blocker 1: "I don't know enough" Reality: You don't need to be an expert, just more knowledgeable than your clients Action: Write down 10 AI lessons you've learned the hard way. Your first offer is likely somewhere in there Blocker 2: "I don't know what to sell" Reality: Your offer is hiding in your inbox and client conversations. Extract it from the questions clients already ask Action: Track every AI-related client question over the next 30 days. Your next offer is in there Blocker 3: "I don't know how to price it" Reality: You're not selling outputs, you're selling transformation Action: Anchor your pricing to the outcomes and risk reduction you create The Anatomy of a Packaged AI Service Every successful offer has four parts: The Constraint You're Managing Examples: "I help marketing teams adopt AI without destroying their brand voice." "I implement AI systems legal will approve." "I guide consultants through using AI to mine insights from their internal data." The Deliverables & Process Week 1: Audit Weeks 2–3: Build custom GPTs, create systems Week 4: Train team, hand off playbook The Timeline 3–4 weeks is ideal. Clear start, clear end. The Outcome/Transformation Examples: "You'll get an AI-powered content workflow that triples output without sacrificing quality." "You'll eliminate brand voice inconsistencies in AI-generated content." "You'll get your team onboard with AI confidently and safely." What Happens After You Package It You'll doubt yourself. That's normal You'll stumble through the first pitch You'll realize you know more than you thought Clients will love your structure more than your brilliance You don't need to be the best AI expert. You just need to be the one your client trusts. And you need to take those first few steps in faith, trusting that the path will appear as you move forward. Listener Challenge Take action this week: List 10 things you've learned from using AI in your freelance work Track any AI-related questions your clients ask Package what you already know into a 3–4 week offer Pitch it to one person Start small. Start now. That's how real momentum builds. Want Help Packaging Your Own AI Service? If this episode sparked ideas, I'm running a half-day, 1-on-1 workshop plus a 3-week coaching sprint to help you package their AI knowledge into premium consulting services. No spots open at the moment, but I may open some spots in January or February. If you'd like to work with me privately on this, shoot me an email (ed at b2blauncher dot com) with "AI Consultant Accelerator" in the subject line, and I'll reply with the details. Enjoyed this episode? Subscribe wherever you get your podcasts Leave a review to help more freelancers discover the show Share it with a friend who's sitting on unmonetized AI skills
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    58 m
  • #385: What to Do When Clients Break Their Promises

    #385: What to Do When Clients Break Their Promises
    Dec 3 2025

    Ever had a client drop the ball? They miss a key deadline, shift direction mid-project, or conveniently "forget" what you both agreed on?

    It's maddening, right?

    Those moments can make even the most seasoned freelancer question everything about their business.

    But here's the twist: those "broken promises" might actually be pointing to your biggest opportunities for growth.

    In this short episode, we're diving into what really lies beneath client chaos — and how to turn frustration into a roadmap for stronger systems, better communication, and a more resilient business.

    What You'll Learn

    • Why client "failures" often signal a systems gap, not a people problem
    • How to identify and fix weak spots in your expectations, communication, and boundaries
    • The mindset shift that transforms frustration into clarity
    • Simple tools (like a change request form!) that can turn scope creep into smooth, profitable processes

    Key Takeaways

    • Every "broken promise" reveals a gap in your value exchange.
    • Outlier clients exist, but most missteps are fixable with clearer expectations and structure.
    • When you make expectations crystal clear and reinforce them consistently, chaos disappears.
    • The solution is often better systems and boundaries.
    • What feels like rejection is often an invitation to improve your business model.
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    4 m
  • #384: The Value Shift—Where the Money Goes When AI Makes Content Creation Effortless

    #384: The Value Shift—Where the Money Goes When AI Makes Content Creation Effortless
    Nov 19 2025
    Freelancers everywhere are feeling it. The ground beneath our feet is shifting, because AI isn't just changing how we write. It's also changing where value lives in our industry. In this episode, I break down what few people are talking about: your writing skills might still be world-class, but they're now solving the wrong problem. Much of what I discuss was inspired by the brilliant new book Reshuffle: Who Wins When AI Restacks the Knowledge Economy by Sangeet Paul Choudary. The constraint that once made your writing indispensable has moved. And if you don't move with it, you risk becoming the business equivalent of a brilliant typewriter repair shop in 1975. I dive deep into the real economic shift happening under AI's rise, revealing how to follow where value is migrating in your market before your competitors do. What You'll Learn Why AI hasn't destroyed demand for writers; it's just moved the constraint How to spot the new "value zones" in your market before others see them Why "average" AI content isn't your protection (and what is) The critical shift from creation to curation, and how to monetize your judgment How to reframe your positioning around risk, coordination, and confidence A simple 3-step method to identify where your next big opportunity lies Why your future role looks less like a writer and more like a producer or orchestrator Key Ideas and Takeaways 1. The Sommelier's Secret Your clients aren't drowning in a lack of content. They're drowning in options. AI made creation cheap, but it didn't make discernment easy. The most valuable freelancers now sell confidence and clarity, not just words. 2. Follow the Constraint The value constraint has shifted: From scarcity to risk (ensuring AI content doesn't harm the brand) From production to coordination (helping teams align their AI use) From creation to curation and orchestration (judgment, taste, and integration) 3. Be the Fugu Chef Like a sushi master trusted with a poisonous fish, your job is now about managing risk and trust. Clients will pay more for your judgment than your keyboard. 4. The Rick Rubin Lesson Think this is all outside your wheelhouse? I urge you to reconsider. You have more skill, wisdom, and capability than you think. Music producer Rick Rubin can't play a single musical instrument or read music. But he produces masterpieces. Your value is no longer in typing faster or crafting prettier sentences. It's in creating the conditions for the right ideas and messages to emerge. 5. Rebundling Your Business The future isn't about resisting AI. Instead, it's about rebundling your value around new constraints: From "I write blog posts" to "I ensure your content strategy doesn't become an AI dumpster fire." From "I write email campaigns" to "I orchestrate customer journeys across your entire AI-powered stack." From "I create copy" to "I protect your reputation while scaling your message." 6. Your 30-Day Constraint Hunt Start finding your next opportunity: List what clients pay you for today. Ask what happens when AI makes each thing 10x faster and cheaper. Find the break points, the new problems that emerge when your old services get automated. That's where your next business model lives. Action Steps Run a "Constraint Audit": Pick one client and map where things break when AI enters the picture. Test a Micro-Offer: Solve one small constraint (e.g., "brand safety audit for AI content"). Rework Your Positioning: Stop describing what you do. Start describing what you protect or enable. Experiment with New Framing: "I manage [CONSTRAINT] so you can [OUTCOME] without [RISK]." Memorable Soundbites "Your writing skills are now solving the wrong problem." "The constraint that used to keep your skills in demand is moving rapidly." "AI has removed that obstacle, that constraint." "This is the dumbest and most incapable these tools will ever be." "The constraint is rapidly moving from 'create content' to 'ensure content doesn't erode or destroy our reputation.'" "We're becoming the fugu chefs of content." "The break points, that's where you might just find your next business model." "You're not selling writing. You're selling judgment, coordination, and confidence in a world where writing is free but trust is expensive." "Stop asking 'What can't AI do yet?' Start asking 'What does AI break?' Because in that break, in that new constraint, that's where your next level lives."
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    53 m
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