How to attract the right people, build deeper connections, and design a membership that thrives.

How to build a community that feels like home? A membership people can’t wait to join?

This is a peek behind the curtain of how Raluca turned a few experimental dinners in Lisbon into The Sassy Women Society — the most exclusive members club for women in Lisbon, full of creative women who are excited to connect.

No fancy funnels. No networking cringe...No “I guess I’m supposed to launch a membership now.”

Just heart and a wildly thoughtful brand experience. Raluca — a former brand director and now founder — shares how she built a members club that feels more like a movement.

What she created wasn’t a “business model”… it was a culture. And that is what will inspire you.

Inside this business podcast episode:

• How to create a membership people can’t wait to join
• Ways to build a feeling of belonging in your memberships
• Strategies to create a paid community that thrives (no matter how many members)

It’s about how you can build spaces — online or in person — where people feel connected, inspired, and genuinely excited to be there.

Whether you’re dreaming of a community, running one, or simply craving more connection in your own life — this episode is here for you.

🔗 Connect with Sassy Women Society
www.sassywomensociety.com /| IG: @sassywomensociety

Next Steps:

1. Share this episode with a friend
2. Listen to next: How to Build an Online Community (ep 29)
3. Rate and Review to share your support

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

Be a podcast guest free training is here

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

When loss shakes the ground beneath you, how do you rebuild?

If you’ve ever wanted to build something meaningful, this episode is your inspiration.

Nicola Robinson shares how to create a purpose driven business that is about healing. Nicola is the founder of Blue Bear & Co and heart-led mompreneur —who shares how she transformed unimaginable loss into a mission to help others.

This conversation is for anyone dealing with grief or longing to build something that truly matters. Nicola’s story reminds us that purpose doesn’t erase pain but it can give it direction.

In this episode:

• Turning Pain into Purpose: Learn how Nicola channelled her grief into creative energy and healing work.
  
  
  
• Building a Business with Impact: Discover what it really means to grow something rooted in heart and social purpose.
  
  
  
• Redefining Success as a Mompreneur: How motherhood and loss reshaped Nicola’s definition of success, strength, and community.
  
  

This episode is about small steps, honest healing, and building from the heart.

🔗 Connect with Nicola Robinson
https://www.bluebearandco.co.uk/| IG: bluebear_and_co

Next Steps:

1. Share this episode with a friend
2. Listen to next: Why She Spent Years Creating What No One Else Would
   (ep 66)
3. Rate and Review to share your support!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

What if the thing you loved as a kid became your business?

That’s the story of Genevieve Sweeney—a designer who turned her childhood love of knitting into a sustainable fashion brand worn around the world.

If you’ve ever wondered how to start a clothing brand that’s built on passion and impact, this conversation will spark ideas (and courage) for your own journey.

Genevieve Sweeney shares how she went from a five-year-old with yarn and big dreams to running a studio that employs a community and creates beautiful, sustainable pieces that last for generations.

In this episode:

• Passion to Profit: Turning a love of knitting into a professional brand
• Sustainable Fashion, Real Impact: Building a business that gives back
• Storytelling as Powerful Marketing Strategy: How showing your story—not just your products—grows your audience.

After years designing for fashion giants like Hugo Boss and Burberry, Genevieve launched a British knitwear company that supports local artisans, traditional skills, and proves you can grow a business while doing good locally.

If you’re dreaming of turning what you love into something that lasts, listen to this one! Because you’ll see just how powerful your passion can impact the world.


🔗 Connect with Genevie Sweeney
https://genevievesweeney.com/ | IG: @genevievesweeney

Next Steps:

1. Share this episode with a friend
2. Listen to next: Hygge Vibes with What a Host (ep 53)
3. Rate and Review to share your support!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

How can YOUR small business turn traffic into a loyal community? — without a big budget or massive team?

This is a story with so many gems on small business marketing and how to attract loyal customers…no matter your size.

I’m chatting with Suzie and Olivia, the mum-and-daughter founders of Moo & Yoo, a vegan, sustainable haircare brand that started in a salon in Scotland and made its way onto shelves globally.

Moo & Yoo has been featured inside Vogue, Forbes and Harper’s Bazaar.

But this isn’t a “we launched and went viral” kind of story. It’s lab closures, scrappy pivots and building a loyal customer base one really good campaign at a time.

Because here’s the truth — attracting loyal customers isn’t about discounts or perfect reels, it’s about being a real human behind a brand.

In this marketing podcast episode:

• Small business marketing that actually feels like you
• How to attract loyal customers (without going viral or broke)
• Connection over perfection
  
  

Marketing doesn’t have to be loud to work. It can be intentional and built one person at a time.

🔗 Connect with Moo & Yoo
Website | IG: @mooandyoo

Next Steps:

1. Share this episode with a friend
2. Listen to next: You Don't Need to Go Viral (ep 71)
3. Rate and Review to share your support!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here