In this episode, we sit down with Amanda Burg, founder of Liberty Type—a boutique brand messaging and copywriting agency that helps female founders scale their businesses with authenticity and magnetism. Amanda has built her business from a small Etsy shop into a thriving 7-figure company that empowers women to step into their CEO identity through words that sound exactly like them while converting powerfully.

🔥 In This Episode:

• Amanda's unexpected path from covering breaking news as a journalist to helping women entrepreneurs find their authentic voice
• How becoming the sole breadwinner transformed Amanda's identity from "writer" to confident "business owner"
• Why technical jargon and industry language often create barriers between you and potential clients
• The power of testimonials in uncovering the language your ideal clients actually use
• Why branding is like gift-wrapping: presenting your services in beautiful packaging so people want to experience your magic
• Practical tips for creating boundaries between work and personal life as a business owner
• The immense value of support systems and delegation in sustainable business growth

Breakthrough Insight:

"If someone can go to your site or place of business and say, 'Oh, that's just like me' or 'They get it. That's my story too'—the work of the quote-unquote sell is already done because they're already emotionally bought into the story and the solution."

Amanda's expertise lies in helping women entrepreneurs discover their authentic voice and create messaging that resonates deeply with their audience. Her journalism background gives her a unique ability to find the hook in any business story and translate complex services into language that connects emotionally with ideal clients.

Ready to step into your authentic brand voice? This episode will inspire you to communicate with clarity, confidence, and connection.

Connect with Amanda:

• Instagram: @libertytypeco
• Website: www.libertytype.com

Connect with us:

• Instagram: @drsaranelsongray @dr.marisa.nicole10 @theheartworkpodcastt
• Email: theheartworklife@gmail.com

What does it look like when your life's path takes an unexpected turn? When your dreams of practice ownership transform into something entirely different - yet equally fulfilling? Dr. Amanda Alcamo joins us to share her powerful journey from sleeping in her car during the early days of helping build someone else's practice to becoming a thriving associate doctor who treats the business as her own.

In this raw, heartfelt conversation, Amanda opens up about overcoming severe health challenges that sparked her chiropractic journey, navigating identity struggles when her original plans shifted, and finding her true purpose beyond the title on the door. Nine years into her associateship at Restoration Chiropractic, she reveals how heart work transformed her relationship with success, leadership, and self-worth.

🔥 In This Episode:

• How a devastating spinal surgery and subsequent complications led Amanda to discover her chiropractic calling
• The vulnerable reality of sleeping in her car while helping build a practice from scratch
• Why letting go of "needing" to own a practice created space for deeper fulfillment
• The importance of early, honest conversations between associates and practice owners
• How inner work changes everything - from team leadership to patient care

Whether you're contemplating associateship, currently working as an associate, or a practice owner wanting to better understand your team, Amanda's story reminds us that sometimes our greatest purpose isn't found in the title or position we imagined for ourselves - but in showing up fully wherever we are.

Connect with Dr. Amanda: Instagram: @one_restoring_lives @restorationchiropractic

Connect with us: Instagram: @drsaranelsongray @dr.marisa.nicole10 @theheartworkpodcastt Email: theheartworklife@gmail.com

What happens in those critical first 90 days when you bring a new doctor into your practice? In Part 2 of our associate series, Dr. Sara and Dr. Marisa unpack the intentional onboarding process that transforms a new hire into a confident practitioner who truly embodies your practice's vision and values.

From day one celebrations to strategic shadowing periods, this episode reveals the exact framework that successful practice owners use to ensure both their patients and new associates feel supported, connected, and empowered. Whether you're hiring your first associate or looking to improve your current onboarding process, this conversation shows why rushing clinical responsibilities rarely creates the deep connection and confidence you're looking for.

🔥 In This Episode:

• The critical 30-60-90 day framework that builds confidence without overwhelming
• Why having associates shadow for 30 days creates stronger patient relationships and clinical skills
• How to incorporate celebration, team bonding, and regular check-ins from day one
• The importance of cross-training doctors on front desk operations and practice flow
• Practical systems for tracking patient interactions and case knowledge before hands-on adjusting

True onboarding isn't just about clinical training—it's about creating an experience where your new doctor feels valued, capable, and deeply connected to your mission. This episode offers the step-by-step blueprint to transform your hiring process into a relationship-building journey that benefits everyone: you, your new doctor, and every patient who walks through your door.

Stay tuned for Part 3 next week where we'll interview a current associate to get their perspective on what makes a successful associate experience!

Connect with us:

• Instagram: @drsaragray @dr.marisa.nicole10 @theheartworkpodcast
• Email: theheartworklife@gmail.com