Ep. 71: Sydney Kaye on Branding + Identity: Build a Business That Feels Like You

Sydney Kaye Hagel was sitting in her corporate cubicle, successful by every external measure, and her nervous system was screaming. She had a stable job, benefits, and a wedding to pay for. She'd already built The Wealthy Circle, a community for women she truly cared about. And yet every day she showed up to her corporate role feeling more misaligned, more disconnected from the vision she held for her life. She knew she was meant for more. She just didn't know if she had the guts to choose it. The turning point came when mentors she admired asked her a question that stopped her cold: "Do you think you deserve to be in the room?" That question unlocked everything. Sydney left her corporate job, launched The Cozy Agency, and stepped fully into the identity she'd been holding back for years. This conversation is about what it actually takes to close the gap between who you were and who you're becoming, the hidden cost of people-pleasing, and how to build a brand and a life from authentic identity instead of someone else's blueprint.

🔥 In This Episode:

• The crossroads moment when Sydney realized she had outgrown her corporate identity and what it took to finally walk away, even when it felt financially reckless and emotionally terrifying
• Why your nervous system is your most accurate compass for misalignment and how to use it as a decision-making tool instead of ignoring the signals until you're burned out
• How to build a brand from your actual story and senses instead of copying what everyone else is doing, including the five-sense audit that transforms customer experience
• The shift from people-pleasing to boundary-setting and why communicating real feedback makes you a better leader, not a colder one
• What Sydney learned about hiring for grit and charisma over skill alone, and the one thing candidates do that makes her say yes immediately

This conversation disrupts the idea that choosing yourself is selfish. It reveals the truth: dimming your light to keep others comfortable is the real betrayal. When you step into alignment, you don't just change your own life. You give everyone around you permission to do the same.

Mark Your Calendar:
We're hosting another in-person HeartWork Leadership event March 13th and 14th in Knoxville, TN. If this conversation stirred something in you about stepping fully into your leadership, embodying your truth, and building something that actually feels like yours, this event is where that work happens. Sign up here.

Connect with Sydney Kaye Hagel:
Website: https://www.getcozy.co
Instagram: @wellsaidsyd @the.cozy.agency @wellthycircle

Podcast https://podcasts.apple.com/us/podcast/well-said-with-syd/id1533334441

Connect with us:

• Instagram: @drsaranelsongray, @dr.marisa.nicole10, @theheartworkpodcast

Email: [e-mail]

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