How Fantasy Sports Became a Billion-Dollar Business (And Why Startups Are Finally Paying Attention) | Scott Hoyt

Description:
I’ve known Scott Hoyt for over 30 years. He was actually my first marketing boss—and now, he’s building something extraordinary in the fantasy sports world. In this episode of Heart of the Hustle, I sit down with Scott to talk about how fantasy football has evolved from fax machines to billion-dollar tech platforms—and what that means for startup founders trying to carve out space in this massive industry.

Scott’s not just a fan—he’s an advisor helping fantasy sports entrepreneurs go from idea to execution with real branding, real strategy, and a whole lot of heart. We dig into what it really takes to succeed in this space, from messaging to differentiation to the one thing most founders miss: being yourself.

If you’ve ever thought about starting a business in a crowded space, or you’re trying to build a brand people actually connect with—this episode is for you.

✨ Want to leave my studio with 30+ days of social content—just from one hour of conversation? Be a guest on Heart of the Hustle and get done-for-you clips, reels, captions, and strategic content that actually converts.

🎧 Watch the full episode now on YouTube or listen on your favorite podcasting platform. And follow @HeartoftheHustleShow for more behind-the-scenes magic.

Timestamps:
00:00 Understanding the Essence of Branding
01:21 Introduction to Heart of the Hustle
02:14 Scott Hoyt's Journey into Fantasy Sports
04:12 The Fantasy Sports Ecosystem
07:11 Women in Fantasy Sports
08:56 The Role of FSGA in Fantasy Sports
11:44 Evolution of Fantasy Sports Technology
14:04 Gambling and Fantasy Sports
16:37 Key Trends in Fantasy Sports
20:21 Be Yourself: The Key to Branding
20:54 Career Journey: From Proctor & Gamble to Nonprofit
24:04 The Rise and Fall of the Paging Industry
27:29 Dot-Com Boom and ISP Ventures
32:38 Fantasy Sports and AI Trends
33:18 Advice for Startups: Be Unique and Authentic
35:41 Services Offered: Business Strategy and Digital Content
37:45 Passion for the Industry and Final Thoughts

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

What does it look like when business growth is rooted in service first?

In this episode of Heart of the Hustle, I sit down with Mark Neace, a business leader who has built his life and career around the principles of servant leadership—and now helps companies harness the power of video marketing to connect more authentically.

We explore:
Why servant leadership creates stronger teams and loyal customers
Lessons from scouting and Rotary that shape his approach to business
The “People, Planet, Profit” model for sustainable growth
Why video is the next best thing to being face-to-face in today’s digital world

✨ If you’ve ever wondered how to align service, success, and storytelling, this conversation is filled with wisdom you can apply right away.

Timestamps:
00:00 Introduction to Profit and Service
01:08 Welcome to Heart of the Hustle
01:29 Mark Neese's Background and Values
03:42 The Impact of Scouting
06:08 Servant Leadership in Scouting
10:28 Rotary Club Involvement
17:34 The Four-Way Test and Business Ethics
19:35 Sustainable Business Models
20:59 The Power of Servant Leadership in Business
22:18 The Role of AI in Modern Marketing
25:03 Strategic Video Content for Business Growth
25:59 Implementing Effective Training Programs
27:28 Enhancing Customer Experience with Video
28:02 Optimizing Sales with Strategic Content
30:56 Launching a New Personal Brand
31:04 Supporting Nonprofits Through Production
34:05 Final Thoughts and Future Plans

👉 Watch the full episode here on YouTube or listen on your favorite podcasting platform.

Connect with Mark Neace:
🌐 Website: MarkNeace.com
🔗 LinkedIn: www.linkedin.com/in/neace/

Connect with me, Sherry Sutton:
🌐 www.heartofthehustle.com/
📸 Instagram: @Heartofthehustleshow
🎙️ Podcast: Heart of the Hustle on Spotify, Apple Podcasts, and all major platforms

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

What happens when an engineer decides to follow her heart into medicine—while raising a family—and then chooses to practice healthcare on her own terms?

In this episode of Heart of the Hustle, I sit down with Dr. Oni, a Dallas-based physician who walked a nontraditional path into medicine and is now revolutionizing patient care through Direct Primary Care (DPC).

We dive into:
How Dr. Oni transitioned from engineering to medicine
The challenges (and wins!) of pursuing medical school as a mom
Why she believes Direct Primary Care is the future of medicine
What it looks like to build a practice around service, faith, and family

If you’ve ever wondered whether it’s “too late” to change your career—or how healthcare could actually serve people instead of insurance companies—this episode will inspire you.

✨ Want a month of content from just one hour of your time? Be a guest on Heart of the Hustle! When you join me in the studio, you’ll walk away with done-for-you social posts, ready to share. Learn more at www.heartofthehustle.com/

👉 Watch the full episode here on YouTube or listen on your favorite podcasting platform.

Timestamps:
00:00 The Growing Need for Psychiatrists
01:08 Introducing Dr. Oni
01:30 Dr. Oni's Journey to Medicine
11:37 Challenges in the Medical Field
19:56 Direct Primary Care Explained
22:37 The Struggles of Modern Physicians
23:33 Balancing Patient Care and Administrative Burdens
25:43 The Turning Point: Leaving Traditional Practice
26:56 Understanding Direct Primary Care
31:24 The Cost Benefits of Direct Primary Care
33:32 Personal Stories and Family Life
38:23 Clarifying Direct Primary Care vs. Concierge Medicine
40:56 Faith and Passion in Medical Practice
42:49 Conclusion and Reflections

Connect with Dr. Oni:
📍 https://www.zelosdpc.com/
📱 droni@zelosdpc.com

Connect with me, Sherry Sutton:
🌐 www.sherrysutton.com/heartofthehustlevodcastapplication
📸 Instagram: @Heartofthehustleshow
🎙️ Podcast: Heart of the Hustle on Spotify, Apple Podcasts, and all major platforms

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

In this episode of Heart of the Hustle, I sit down with Leia, founder of Leia’s Kids, to share one of the most powerful stories we’ve featured yet.

Leia is a two-time childhood cancer survivor whose journey didn’t stop with her own fight—she turned her pain into purpose by creating a nationwide nonprofit that now walks alongside families facing pediatric cancer.

Through Leia’s Kids, families receive:
💛 Financial Grants – so parents don’t have to choose between work and staying at their child’s bedside
💛 Family Dream Parties – giving siblings and parents unforgettable moments together
💛 Mental Health Retreats – designed for teens and young adult survivors navigating life after treatment
💛 Advocacy – pushing for more funding, research, and pediatric-specific drug development at both the state and national level

Leia has even created Princess Marigold—the first childhood cancer princess—so kids can see themselves represented in a hopeful, magical way.

✨ What you’ll hear in this episode:
-Leia’s personal story of survival and resilience
-How Leia’s Kids began and why it continues to grow nationwide
-The four pillars of support that make a life-changing difference for families
-The importance of advocacy and why pediatric cancer funding lags decades behind adult research
-How you can help support this mission during North Texas Giving Day

👉 Ways to Support Leia’s Kids:
Donate this North Texas Giving Day—your gift may be matched!
Visit leahskids.org
-for more information, their Amazon wishlist, and ways to get involved

Follow @leias_kids on social media to stay connected

🎧 Watch this full episode here on YouTube or listen on your favorite podcast platform.

If you’re a nonprofit leader, founder, or entrepreneur, I’d love to invite you into the studio for your own interview. When you’re a guest on Heart of the Hustle, you walk away with a month’s worth of done-for-you content—all from just one powerful conversation.

Timestamps:
00:00 Introduction to Leah's Kids
00:03 The Four Pillars of Support
02:20 Heart of the Hustle: Nonprofit Series
02:58 Leah's Personal Journey with Cancer
06:20 Founding Leah's Kids
10:33 Princess Marigold: A Symbol of Hope
12:00 How You Can Support Leah's Kids

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

What happens when a child is removed from their home due to abuse or neglect? Who stands beside them when they need an advocate most?

In this powerful episode of Heart of the Hustle, I sat down with Natasha Bywater, a passionate leader at CASA of Collin County—a nonprofit that trains volunteers to become Court Appointed Special Advocates for children navigating the foster care system.

These advocates aren’t just volunteers—they’re often the only consistent adult in a child’s life while they move through a complicated legal system.

✨ CASA has served thousands of children in Collin County, giving them a voice in the courtroom, in school, and in life.

We talk about:
-What CASA is and how it works in the child welfare system
-Why CASA volunteers are often a child’s only constant during foster care
-Real stories of transformation through advocacy
-How trauma-informed care changes everything
-What’s required to become a CASA
-Why North Texas Giving Day matters for their mission
-How YOU can get involved—whether by volunteering, donating, or spreading awareness

This episode is for anyone who believes every child deserves a voice—and a chance.

💚 Support CASA of Collin County: casaofcollincounty.org
🎧 Listen on your favorite podcast app

📺 Subscribe on YouTube for more inspiring nonprofit and founder stories.
00:00 The Importance of Hygiene and Self-Confidence
00:45 A Heartfelt Thank You from a Grateful Recipient
01:00 Introduction to Refresh North Texas
01:28 Founding and Early Challenges
02:47 Growth and Expansion
03:42 Customized Hygiene Packs
05:05 Distribution During and After COVID
05:52 Community Support and Incentives
06:33 Future Plans and Funding Needs
11:06 The Kelly Clarkson Show Experience
13:43 How You Can Help
15:07 Volunteer Opportunities and Community Involvement
16:42 Conclusion and Contact Information

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

Can something as small as a bar of soap change a child’s life? According to Liz and Kristin from Refresh North TX, the answer is a resounding yes.

In this episode of Heart of the Hustle, I sat down with the incredible founders of RefreshNTX—a nonprofit distributing customized hygiene kits to over 2,300 students every quarter across more than 100 schools in North Texas. From toothpaste and shampoo to deodorant and feminine products, these packs restore dignity and confidence to kids who need it most.

Learn how two local moms turned a simple observation into a powerful movement that’s giving kids the confidence to show up—clean, proud, and ready to learn.

We talk about:
-The link between hygiene and academic performance
-The heartbreaking moment that sparked the nonprofit
-Why hygiene products aren't covered by SNAP (and why that matters)
-How Refresh NTX grew from 130 kids to over 9,000 packs/year
-What it was like being featured on The Kelly Clarkson Show
-The power of saying YES to community needs

How you can support Refresh during North Texas Giving Day
💚 Support Refresh North TX: refreshntx.org

📺 Subscribe on YouTube for more inspiring nonprofit and entrepreneur stories.

Timestamps:

0:00 The Importance of Hygiene and Self-Confidence
00:45 A Heartfelt Thank You from a Grateful Recipient
01:00 Introduction to Refresh North Texas
01:28 Founding and Early Challenges
02:47 Growth and Expansion
03:42 Customized Hygiene Packs
05:05 Distribution During and After COVID
05:52 Community Support and Incentives
06:33 Future Plans and Funding Needs
11:06 The Kelly Clarkson Show Experience
13:43 How You Can Help
15:07 Volunteer Opportunities and Community Involvement
16:42 Conclusion and Contact Information

Connect with Us
📍 Want to be featured? Join me for an hour and walk away with a month of done-for-you content. Be a guest on Heart of the Hustle: www.heartofthehustle.com
📸 Follow on Instagram: @heartofthehustleshow

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

We're leading up to North Texas Giving Day on September 18, and for the next two weeks on Heart of the Hustle, I’m highlighting incredible nonprofits changing lives across our community.

In this episode, I sit down with Michel Hambrick, Chairperson of St. Arbor Community Garden, a 1.5-acre garden in Little Elm, Texas, that grows thousands of pounds of organic produce each year for local families in need.

We talk about:
-The surprising truth about food insecurity in affluent areas like Frisco and Little Elm
-Why 40% of families in the region experience food insecurity
-How the garden distributes food through partners like local food banks and LovePacs
-The story behind the garden's founding and its community-driven mission

What you can do to support them—through volunteering, donations, or spreading the word

🎯 Want to make a difference this North Texas Giving Day?
Support organizations like St. Arbor that are doing boots-on-the-ground work to end hunger and build community resilience.

🌿 Connect with St. Arbor Community Garden:
Website: https://www.starborcdc.org
Donate or volunteer: Visit their website for details

💡 If YOU run a nonprofit or purpose-driven business and want a month of content from just one powerful interview, come be a guest on Heart of the Hustle. You’ll walk away with:

▶️Full podcast interview
▶️Short-form video clips
▶️SEO-optimized captions and content
▶️And a story-driven strategy that positions your mission to truly connect

🎧 Watch the full episode here and on your favorite podcast platform.
🎙️ Produced by @Heartofthehustleshow | Hosted by Sherry Sutton

#StArborCommunityGarden #NorthTexasGivingDay #NonprofitSpotlight #FoodInsecurity #HeartOfTheHustle #SherrySutton #GiveBackTexas #NonprofitStories #FriscoTX #LittleElmTX #OrganicGardening #CommunityImpact00:00 Introduction to Food Insecurity

Timestamp:

00:40 Welcome to Heart of the Hustle
01:08 About St. Arbor's Garden
02:07 What We Grow
03:02 Distribution and Partnerships
04:06 Volunteer Opportunities
04:52 The Garden's Origin Story
06:39 Supporting St. Arbor's Garden
07:27 Annual Gala and Community Involvement
08:19 Conclusion and How to Get Involved

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

I’m thrilled to introduce you to Caleb Wolff-Perrotta, an 11-year-old skateboard coach who’s already running a mentorship business, dog walking, and babysitting—all to fund his dream week at Camp Woodward. We recorded this mini-episode on location at West Orange Skate Park, where Caleb teaches kids how to find their balance on and off the board. He started skating at three, fell in love with it, and never looked back. Entrepreneurship clearly runs in the family—Caleb is the son of Danielle Perrotta (our Episode 22 guest), and his drive is such a powerful example of what happens when passion meets support.

💡 What You’ll Hear:
🔹How Caleb became a skateboard coach at 11
🔹Why small jobs (like dog walking and babysitting) build confidence and savings
🔹The backstory of how a photo shoot sparked his love for skating at age three
🔹The plan he used to save for Camp Woodward
🔹A reminder that you’re never “too young” (or too early) to start

Want To Hire Caleb As A Skateboard Coach?
Please contact him through his mom, Danielle Perrotta:
🔗 Website: differentmindsus.com/
📸 Instagram: @differentmindsstrongbonds, @danielleperrotta
🔗 LinkedIn: Danielle Perrotta

Listen To The Full Episode on your favorite podcasting platform: Heart of the Hustle (@Heartofthehustleshow).

Work With Me
Want a month of content from one conversation? Be a guest on Heart of the Hustle—spend an hour with me and leave with a produced episode, reels, ready-to-post captions, and SEO-optimized show notes you can repurpose across channels.
www.heartofthehustle.com/
www.sherrysutton.com/heartofthehustlevodcastapplication

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects