Ep 30 - How Fantasy Sports Became a Billion-Dollar Business with Scott Hoyt

How Fantasy Sports Became a Billion-Dollar Business (And Why Startups Are Finally Paying Attention) | Scott Hoyt

Description:
I’ve known Scott Hoyt for over 30 years. He was actually my first marketing boss—and now, he’s building something extraordinary in the fantasy sports world. In this episode of Heart of the Hustle, I sit down with Scott to talk about how fantasy football has evolved from fax machines to billion-dollar tech platforms—and what that means for startup founders trying to carve out space in this massive industry.

Scott’s not just a fan—he’s an advisor helping fantasy sports entrepreneurs go from idea to execution with real branding, real strategy, and a whole lot of heart. We dig into what it really takes to succeed in this space, from messaging to differentiation to the one thing most founders miss: being yourself.

If you’ve ever thought about starting a business in a crowded space, or you’re trying to build a brand people actually connect with—this episode is for you.

✨ Want to leave my studio with 30+ days of social content—just from one hour of conversation? Be a guest on Heart of the Hustle and get done-for-you clips, reels, captions, and strategic content that actually converts.

🎧 Watch the full episode now on YouTube or listen on your favorite podcasting platform. And follow @HeartoftheHustleShow for more behind-the-scenes magic.

Timestamps:
00:00 Understanding the Essence of Branding
01:21 Introduction to Heart of the Hustle
02:14 Scott Hoyt's Journey into Fantasy Sports
04:12 The Fantasy Sports Ecosystem
07:11 Women in Fantasy Sports
08:56 The Role of FSGA in Fantasy Sports
11:44 Evolution of Fantasy Sports Technology
14:04 Gambling and Fantasy Sports
16:37 Key Trends in Fantasy Sports
20:21 Be Yourself: The Key to Branding
20:54 Career Journey: From Proctor & Gamble to Nonprofit
24:04 The Rise and Fall of the Paging Industry
27:29 Dot-Com Boom and ISP Ventures
32:38 Fantasy Sports and AI Trends
33:18 Advice for Startups: Be Unique and Authentic
35:41 Services Offered: Business Strategy and Digital Content
37:45 Passion for the Industry and Final Thoughts

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

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