How Fantasy Sports Became a Billion-Dollar Business (And Why Startups Are Finally Paying Attention) | Scott Hoyt

Description:
I’ve known Scott Hoyt for over 30 years. He was actually my first marketing boss—and now, he’s building something extraordinary in the fantasy sports world. In this episode of Heart of the Hustle, I sit down with Scott to talk about how fantasy football has evolved from fax machines to billion-dollar tech platforms—and what that means for startup founders trying to carve out space in this massive industry.

Scott’s not just a fan—he’s an advisor helping fantasy sports entrepreneurs go from idea to execution with real branding, real strategy, and a whole lot of heart. We dig into what it really takes to succeed in this space, from messaging to differentiation to the one thing most founders miss: being yourself.

If you’ve ever thought about starting a business in a crowded space, or you’re trying to build a brand people actually connect with—this episode is for you.

✨ Want to leave my studio with 30+ days of social content—just from one hour of conversation? Be a guest on Heart of the Hustle and get done-for-you clips, reels, captions, and strategic content that actually converts.

🎧 Watch the full episode now on YouTube or listen on your favorite podcasting platform. And follow @HeartoftheHustleShow for more behind-the-scenes magic.

Timestamps:
00:00 Understanding the Essence of Branding
01:21 Introduction to Heart of the Hustle
02:14 Scott Hoyt's Journey into Fantasy Sports
04:12 The Fantasy Sports Ecosystem
07:11 Women in Fantasy Sports
08:56 The Role of FSGA in Fantasy Sports
11:44 Evolution of Fantasy Sports Technology
14:04 Gambling and Fantasy Sports
16:37 Key Trends in Fantasy Sports
20:21 Be Yourself: The Key to Branding
20:54 Career Journey: From Proctor & Gamble to Nonprofit
24:04 The Rise and Fall of the Paging Industry
27:29 Dot-Com Boom and ISP Ventures
32:38 Fantasy Sports and AI Trends
33:18 Advice for Startups: Be Unique and Authentic
35:41 Services Offered: Business Strategy and Digital Content
37:45 Passion for the Industry and Final Thoughts

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

What does it look like when business growth is rooted in service first?

In this episode of Heart of the Hustle, I sit down with Mark Neace, a business leader who has built his life and career around the principles of servant leadership—and now helps companies harness the power of video marketing to connect more authentically.

We explore:
Why servant leadership creates stronger teams and loyal customers
Lessons from scouting and Rotary that shape his approach to business
The “People, Planet, Profit” model for sustainable growth
Why video is the next best thing to being face-to-face in today’s digital world

✨ If you’ve ever wondered how to align service, success, and storytelling, this conversation is filled with wisdom you can apply right away.

Timestamps:
00:00 Introduction to Profit and Service
01:08 Welcome to Heart of the Hustle
01:29 Mark Neese's Background and Values
03:42 The Impact of Scouting
06:08 Servant Leadership in Scouting
10:28 Rotary Club Involvement
17:34 The Four-Way Test and Business Ethics
19:35 Sustainable Business Models
20:59 The Power of Servant Leadership in Business
22:18 The Role of AI in Modern Marketing
25:03 Strategic Video Content for Business Growth
25:59 Implementing Effective Training Programs
27:28 Enhancing Customer Experience with Video
28:02 Optimizing Sales with Strategic Content
30:56 Launching a New Personal Brand
31:04 Supporting Nonprofits Through Production
34:05 Final Thoughts and Future Plans

👉 Watch the full episode here on YouTube or listen on your favorite podcasting platform.

Connect with Mark Neace:
🌐 Website: MarkNeace.com
🔗 LinkedIn: www.linkedin.com/in/neace/

Connect with me, Sherry Sutton:
🌐 www.heartofthehustle.com/
📸 Instagram: @Heartofthehustleshow
🎙️ Podcast: Heart of the Hustle on Spotify, Apple Podcasts, and all major platforms

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects

What happens when an engineer decides to follow her heart into medicine—while raising a family—and then chooses to practice healthcare on her own terms?

In this episode of Heart of the Hustle, I sit down with Dr. Oni, a Dallas-based physician who walked a nontraditional path into medicine and is now revolutionizing patient care through Direct Primary Care (DPC).

We dive into:
How Dr. Oni transitioned from engineering to medicine
The challenges (and wins!) of pursuing medical school as a mom
Why she believes Direct Primary Care is the future of medicine
What it looks like to build a practice around service, faith, and family

If you’ve ever wondered whether it’s “too late” to change your career—or how healthcare could actually serve people instead of insurance companies—this episode will inspire you.

✨ Want a month of content from just one hour of your time? Be a guest on Heart of the Hustle! When you join me in the studio, you’ll walk away with done-for-you social posts, ready to share. Learn more at www.heartofthehustle.com/

👉 Watch the full episode here on YouTube or listen on your favorite podcasting platform.

Timestamps:
00:00 The Growing Need for Psychiatrists
01:08 Introducing Dr. Oni
01:30 Dr. Oni's Journey to Medicine
11:37 Challenges in the Medical Field
19:56 Direct Primary Care Explained
22:37 The Struggles of Modern Physicians
23:33 Balancing Patient Care and Administrative Burdens
25:43 The Turning Point: Leaving Traditional Practice
26:56 Understanding Direct Primary Care
31:24 The Cost Benefits of Direct Primary Care
33:32 Personal Stories and Family Life
38:23 Clarifying Direct Primary Care vs. Concierge Medicine
40:56 Faith and Passion in Medical Practice
42:49 Conclusion and Reflections

Connect with Dr. Oni:
📍 https://www.zelosdpc.com/
📱 droni@zelosdpc.com

Connect with me, Sherry Sutton:
🌐 www.sherrysutton.com/heartofthehustlevodcastapplication
📸 Instagram: @Heartofthehustleshow
🎙️ Podcast: Heart of the Hustle on Spotify, Apple Podcasts, and all major platforms

🎯 Want to Walk Away With a Month of Content in Just One Hour?

✨ Be a guest at the Heart of the Hustle Studio and leave with more than a great interview. You’ll get:

-Short-form reels and audiograms
-Done-for-you captions and pull quotes
-A full SEO blog post
-Strategy-backed content that builds authority and connection

📩 Apply now at https://www.sherrysutton.com/heartofthehustlevodcastapplication and let us turn your story into your most powerful marketing asset.

#HeartOfTheHustle #WomenInLeadership #SherrySutton #LeadershipWithHeart #DoneForYouContent #MarketingStudio #ContentThatConnects