You’ve been told to “just post” on LinkedIn — but what if the real power lies in how you connect, not just what you share?

In this episode of Heart of the Hustle, we’re pulling back the curtain on how to use LinkedIn and Sales Navigator to build smarter pipelines, nurture real relationships, and finally see ROI from your outreach. I sat down with Tamika Brunetti, a dynamic LinkedIn strategist and educator, to break down the process she uses to help businesses grow without gimmicks.

Tamika doesn’t teach hacks — she teaches systems. This episode is packed with actionable strategies for entrepreneurs, sales teams, and founders who want to stop spinning their wheels and start generating results.

Episode Highlights:
00:00 Employee Advocacy on LinkedIn
01:15 Introduction to Today's Heart of the Hustle
01:27 Meet LinkedIn Expert Tamika
02:19 Tamika's Journey with LinkedIn
05:12 Understanding Sales Navigator
09:16 Effective Outreach Strategies
10:45 Optimizing LinkedIn Engagement
15:28 Curating Your LinkedIn Experience
16:50 Supporting Sales Teams with LinkedIn
21:15 Leveraging LinkedIn for Small Business Owners
21:51 Exploring LinkedIn Sales Navigator Features
22:47 Effective Use of LinkedIn Highlights
23:56 The Growth and Global Reach of LinkedIn
25:33 Content Sharing Strategies on LinkedIn
26:58 The Role and Benefits of LinkedIn Groups
32:10 Employee Advocacy and Branding on LinkedIn
36:02 The Importance of Regular Content Posting
41:37 Advanced Tips for Using LinkedIn Sales Navigator
43:33 Conclusion and Contact Information

🔗 Resources & Mentions:

Connect with Tamika Brunetti: www.linkedin.com/in/tamikabrunetti/
Learn more about Sales Navigator: business.linkedin.com/sales-solutions/sales-navigator

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What if your business is unknowingly overpaying for HR and payroll services — to the tune of six figures a year?

In this episode of Heart of the Hustle, I sit down with Rory Money, founder of Magnet HR Group, who pulls back the curtain on the bloated fees, hidden costs, and compliance risks lurking in traditional PEO (Professional Employer Organization) models. With 25+ years of experience in HR, payroll, and benefits, Rory is on a mission to help small and midsize businesses get big-league support without the bloated price tag.

We talk about:
The real difference between a PEO and an ASO
- How one company saved over $300,000 by switching to Rory’s boutique solution
- What small businesses need to know about EEOC claims, HR compliance, and payroll taxes
- How to offer better benefits without breaking the bank
- Outsourcing HR can protect your people and your profit
- And what makes her approach so personal and people-first

If you’ve got employees and you’re not sure if your HR setup is protecting your business — or quietly draining your bottom line — this is the episode you need to hear.

Guest:
Rory Money, Founder of Magnet HR Group
🔗 www.magnethrgroup.com

💬Timestamps:
00:00 Introduction to Emotional Intelligence
00:34 Welcome to Heart of the Hustle
00:51 Meet Rory Money and Mag HR Group
01:07 Defining Small to Medium-Sized Businesses
01:39 HR Services and Support
03:24 Legal and Compliance Issues in HR
04:39 The Cost of Payroll and HR Services
10:21 PEO vs. ASO: Understanding the Differences
18:56 The Importance of Company Culture
22:25 Rory Money's Founder Story
27:21 Lessons Learned as a Small Business Owner
30:30 Future Plans and Contact Information

👑 Why You Should Listen:

If you’re stuck in a PEO model you don’t fully understand — or wondering if there’s a better way to manage HR, payroll, and benefits — Rory delivers the clarity (and cost savings) you’ve been looking for.

Her boutique firm doesn't just process paperwork. They protect your business, advocate for your people, and offer support when you need it most — without the massive price tag of the big guys.

📣 Mentioned In This Episode:

Magnet HR Group → www.magnethrgroup.com
Employer Practices Liability Insurance (EPLI)
Department of Labor & EEOC Claim Risk
Benefits Broker: Shoot Benefit Group

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What if the education that made you extraordinary was the very thing holding you back?

When Nelson Locke first came to the Heart of the Hustle studio, he was fighting an uphill battle — trying to gain bar admission in Texas with a law degree from an online, non-ABA-accredited school. Most people told him it was impossible.

Now he’s back, and this time? He won. Big.

In this episode, Nelson shares how he took on the Texas Supreme Court, challenged an outdated legal system, and set the stage for thousands of online law grads to finally get the careers they deserve. This isn’t just a personal win — it’s a systemic shift.

And it's not just about Texas anymore. We're talking about nationwide implications for bar admissions, education reform, and the future of the legal profession.

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🎧 Listen on YouTube, Spotify, Apple Podcasts, or your favorite platform.

⏱️ Timestamps

00:00 – The Lawyer Shortage Crisis
00:43 – Introduction to Today’s Heart of the Hustle
01:08 – Nelson Locke’s Legal Battle Recap
02:12 – Challenges with ABA Accreditation
02:46 – Victory at the Texas Supreme Court
04:41 – The Broader Impact on Legal Education
06:55 – The Future of Online Law Schools
07:51 – Practical Implications for Lawyers and Clients
09:30 – Chapter Two: Expanding Bar Admission
11:47 – Texas Supreme Court’s Landmark Decision
21:05 – Looking Ahead: Changes in Other States
32:17 – Conclusion and Final Thoughts

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