Episodios

  • Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech

    Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
    Jan 6 2026
    Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial than overpromising or making flashy claims. She explained that in regulated B2B environments, credibility is built by carefully choosing words, leading to the emergence of authentic, self-recorded videos over highly polished content. Kennan also addressed the persistent challenge of balancing competing stakeholder needs while maintaining a resolute focus on the tangible impact on patients and providers. Finally, she reflected on her motivation for taking a bold step into thought leadership within emerging technologies at the intersection of healthcare, mental health, and scale. Tune in and discover how compliant, human-centered marketing can foster trust and drive meaningful impact in healthcare! Resources: Follow and connect with Kennan O'Connell on LinkedIn. Learn more about Canary Speech on LinkedIn and their website. Email Kennan directly here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    12 m
  • Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth

    Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth
    Dec 23 2025
    Engaging people in healthcare is not about impressions or technology alone, but about driving real behavioral impact through human-centered experiences. In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behavioral science drives more effective healthcare marketing, product design, and engagement strategies. She explains why being “uncomfortably specific” about desired behaviors leads to better outcomes and why empathy must come first, with data used to refine human insight. Chandra discusses the growing importance of trust, personalization, and understanding human journeys for patients, providers, partners, and employees alike. She also reflects on the evolving role of AI, emphasizing that meaningful engagement happens when technology is paired with behavioral insight and genuine human connection. Tune in and discover how behavioral science, empathy, and AI work together to create healthcare experiences that people actually trust! Resources: Follow and connect with Chandra Osborn on LinkedIn. Learn more about AdhereHealth on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    6 m
  • AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST

    AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST
    Dec 18 2025
    AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward. In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST, explores how AI, agentic workflows, and evolving market expectations are reshaping the marketer’s role in healthcare. She notes that at HLTH 2025, AI emerged not as a passing trend but as the dominant force transforming production cycles, decision-making, and operating models. Michelle explains the rise of agentic AI and cross-functional copilots while addressing fears that AI will replace marketers, emphasizing instead that human-centered healthcare requires accuracy, nuance, and judgment that AI can only enhance. She also underscores the deep strategic rigor behind healthcare marketing and cautions against the growing flood of low-quality “AI slop” content. Tune in and learn how AI, agentic workflows, and quality-driven marketing are redefining the future of healthcare communication. Resources: Follow and connect with Michelle Park on LinkedIn. Learn more about UST on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    13 m
  • Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation

    Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation
    Dec 11 2025
    A defining insight from this conversation is that great healthcare marketing starts with purpose: every message must be true, and it must help. In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into healthcare marketing, the universal power of storytelling, and why purpose-driven communication is essential for equity. She highlights the Foundation’s focus on inclusive healthcare and shares two major initiatives: Mentorship Changes Everything and All Better. Finally, Kisme also explains why 2026 will reward brands that use AI ethically and humanize digital experiences without losing empathy. Tune in and learn how purposeful storytelling can shape a more equitable future! Resources: Follow and connect with Kisme Williams on LinkedIn. Learn more about the HLTH Foundation on LinkedIn and their website. Apply for the CSweetener program here. Discover more about the Techquity initiative here. Make a donation at the HLTH Foundation here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    9 m
  • Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health

    Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health
    Dec 5 2025
    Bold, human marketing wins in healthcare when prevention meets convenience and taste guides the work. In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive diagnostics, with instant results and same-visit telehealth consultations, directly to consumers to increase access and reduce friction. Drawing on her psychology background, she adopts a “real-life first” approach to B2B health tech, blending empathy and relevance through trend-jacking, pop culture, and emotional connection, all while maintaining clinical rigor. Kala describes an AI-assisted workflow that tracks cultural moments and streamlines creative decisions, while also defending the continued power of email through strategic timing and orchestration. She concludes by emphasizing the rise of the “go-to-market engineer,” the importance of prompt craft and taste, and the need for tighter sales–marketing alignment. Tune in and discover how empathy, taste, and technology can help healthcare marketers cut through the noise and create a lasting impact! Resources: Follow and connect with Kala Weeks on LinkedIn. Learn more about Reperio Health on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    22 m
  • The Biggest Myth Holding Healthcare Marketers Back with Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring

    The Biggest Myth Holding Healthcare Marketers Back with Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring
    Nov 27 2025
    You don’t need to sacrifice creativity for compliance; healthcare marketing can be both innovative and responsible. In this episode, Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring, explores how agility, storytelling, and collaboration are transforming healthcare marketing. Drawing on her journalism background, she emphasizes storytelling as the foundation of trust and credibility, which is built through blogs, newsletters, and LinkedIn engagement, long before purchase decisions are made. Lindsay shares how she adapted her ASC marketing strategy by equipping distributor partners with education and tools, showcasing the value of adaptability and partnership. She also challenges the notion that healthcare marketing must be “sterile,” urging transparency, empathy, and purpose, especially after a personal experience with Medtronic’s products deepened her understanding of patients as people first. Tune in and learn how embracing agility, trust, and collaboration can make healthcare marketing both innovative and deeply human. Resources: Follow and connect with Lindsay Alexander on LinkedIn. Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    22 m
  • Why Understanding The Seller’s Journey Is The Secret To Marketing Success with Bryan Bowles, Vice President of Marketing at GHX

    Why Understanding The Seller’s Journey Is The Secret To Marketing Success with Bryan Bowles, Vice President of Marketing at GHX
    Nov 13 2025
    Understanding the seller’s journey is just as vital as mastering the buyer’s journey. In this episode, Bryan Bowles, Vice President of Marketing at GHX, shares how aligning marketing with sales begins by truly understanding the seller’s perspective. Drawing from his experience in healthcare systems, analytics, and product management, he emphasizes practicality, customer voice, and authentic relationship-building as the foundation of effective marketing. Bryan discusses the strategy behind GHX’s major rebrand, designed to reflect innovation, credibility, and transformation while honoring the company’s legacy, and how marketers can simplify complex value propositions through customer stories and meaningful engagement. He also explores his KPI linking marketing engagement to pipeline creation, the collaborative power of sales-marketing alignment, and the importance of thoughtful AI adoption grounded in purpose and governance. Tune in and learn how practical strategy, brand evolution, and disciplined innovation can fuel growth, trust, and lasting impact in healthcare marketing!Resources: Follow and connect with Bryan Bowles on LinkedIn. Learn more about GHX on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    27 m
  • The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research

    The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research
    Oct 30 2025
    Empathy isn’t a soft skill, it’s a strategic advantage in healthcare marketing. In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, connect, and build trust. Drawing from her experience in both acute care and research, she explains that true marketing goes beyond storytelling, it honors the real experiences of healthcare providers and patients. Tiffany explores how viewing data through a human lens creates authenticity, while clarity, adaptability, and strong ethical guardrails sustain credibility in a fast-changing industry. Looking ahead, she highlights how AI, transparency, and trust are reshaping healthcare marketing and how lessons from her rodeo roots continue to inspire her resilience and grit. Tune in and learn how empathy, adaptability, and purpose can redefine marketing in the age of data and digital transformation! Resources: Follow and connect with Tiffany Burnett on LinkedIn. Learn more about KLAS Research on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    20 m
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