AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST

AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward. In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST, explores how AI, agentic workflows, and evolving market expectations are reshaping the marketer’s role in healthcare. She notes that at HLTH 2025, AI emerged not as a passing trend but as the dominant force transforming production cycles, decision-making, and operating models. Michelle explains the rise of agentic AI and cross-functional copilots while addressing fears that AI will replace marketers, emphasizing instead that human-centered healthcare requires accuracy, nuance, and judgment that AI can only enhance. She also underscores the deep strategic rigor behind healthcare marketing and cautions against the growing flood of low-quality “AI slop” content. Tune in and learn how AI, agentic workflows, and quality-driven marketing are redefining the future of healthcare communication. Resources: Follow and connect with Michelle Park on LinkedIn. Learn more about UST on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.