Healthcare Marketing Executive Podcast Por Alexis Anderson & Saul Marquez arte de portada

Healthcare Marketing Executive

Healthcare Marketing Executive

De: Alexis Anderson & Saul Marquez
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economía Marketing Marketing y Ventas
Episodios
  • Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech

    Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
    Jan 6 2026
    Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial than overpromising or making flashy claims. She explained that in regulated B2B environments, credibility is built by carefully choosing words, leading to the emergence of authentic, self-recorded videos over highly polished content. Kennan also addressed the persistent challenge of balancing competing stakeholder needs while maintaining a resolute focus on the tangible impact on patients and providers. Finally, she reflected on her motivation for taking a bold step into thought leadership within emerging technologies at the intersection of healthcare, mental health, and scale. Tune in and discover how compliant, human-centered marketing can foster trust and drive meaningful impact in healthcare! Resources: Follow and connect with Kennan O'Connell on LinkedIn. Learn more about Canary Speech on LinkedIn and their website. Email Kennan directly here. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    12 m
  • Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth

    Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth
    Dec 23 2025
    Engaging people in healthcare is not about impressions or technology alone, but about driving real behavioral impact through human-centered experiences. In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behavioral science drives more effective healthcare marketing, product design, and engagement strategies. She explains why being “uncomfortably specific” about desired behaviors leads to better outcomes and why empathy must come first, with data used to refine human insight. Chandra discusses the growing importance of trust, personalization, and understanding human journeys for patients, providers, partners, and employees alike. She also reflects on the evolving role of AI, emphasizing that meaningful engagement happens when technology is paired with behavioral insight and genuine human connection. Tune in and discover how behavioral science, empathy, and AI work together to create healthcare experiences that people actually trust! Resources: Follow and connect with Chandra Osborn on LinkedIn. Learn more about AdhereHealth on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    6 m
  • AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST

    AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST
    Dec 18 2025
    AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward. In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST, explores how AI, agentic workflows, and evolving market expectations are reshaping the marketer’s role in healthcare. She notes that at HLTH 2025, AI emerged not as a passing trend but as the dominant force transforming production cycles, decision-making, and operating models. Michelle explains the rise of agentic AI and cross-functional copilots while addressing fears that AI will replace marketers, emphasizing instead that human-centered healthcare requires accuracy, nuance, and judgment that AI can only enhance. She also underscores the deep strategic rigor behind healthcare marketing and cautions against the growing flood of low-quality “AI slop” content. Tune in and learn how AI, agentic workflows, and quality-driven marketing are redefining the future of healthcare communication. Resources: Follow and connect with Michelle Park on LinkedIn. Learn more about UST on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    13 m
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