Episodios

  • Crafting Unique Brand Identities for Law Firms With Eric Morgan

    Crafting Unique Brand Identities for Law Firms With Eric Morgan
    Dec 5 2025
    Welcome to episode 308 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to discuss the importance of planning effective marketing strategies for small and midsize law firms. They focus on the Brand Realization Program, which helps firms identify their unique selling points and core values to create impactful marketing strategies. Eric highlights the significance of differentiation, client feedback for continuous improvement, creating memorable brand identities, and standing out without excessive spending. The discussion emphasizes the need for firms to articulate their unique value propositions and differentiate themselves from competitors by focusing on authenticity and purpose.

    What you'll learn about in this episode: 1. Planning effective marketing strategies for small and midsize law firms involves:
    - Identifying unique selling points and core values
    - Creating impactful marketing strategies that resonate with target audiences

    2. Small law firms need to:
    - Clearly articulate their unique value propositions
    - Differentiate themselves from larger competitors

    3. Soliciting client feedback is crucial for law firms to:
    - Continuously improve
    - Leverage genuine client experiences over self-promotion

    4. Memorable brand names and workshops can help firms:
    - Create distinct brand identities
    - Make informed marketing decisions

    5. Enhancing competitive edge and market presence requires law firms to:
    - Focus on authenticity, purpose, and differentiation
    - Stand out without excessive spending



    Resources:
    Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    33 m
  • Growing Referrals Through Meaningful Client Gifts With Ed Levy

    Growing Referrals Through Meaningful Client Gifts With Ed Levy
    Nov 28 2025
    Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising.


    What you'll learn about in this episode:
    1. Client Gifting That Actually Moves the Needle
    - Why gifts must feel personal (not promo) to change client attitudes
    - How "high perceived value" (typically $25–$35+) beats swag every time

    2. Timing & Touchpoints Across the Case
    - Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement
    - How mid-case gifting calms nerves and post-settlement gifting says "not forgotten"
    3. Design, Messaging & Differentiation
    - Crafting firm-specific designs and note cards that tell why this gift was chosen
    - Removing calls-to-action so the gift strengthens trust (not sells)

    4. Execution Without the Headaches
    - Creative, production, warehousing, and weekly fulfillment handled for you
    - Practical ranges with glassware, blankets, tech, and more

    5. ROI, Referrals & Ethics Nuance
    - How a 1–3% referral lift can pay for the entire program
    - Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts



    Resources:
    Website: edventurepromotions.com/ilovemypilawyer
    LinkedIn: linkedin.com/in/edlevy
    Instagram: https://www.instagram.com/ilovemypilawyer/




    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    27 m
  • Leveraging Local Advantage in Legal Marketing With Jon Robinson & Marc Rioux

    Leveraging Local Advantage in Legal Marketing With Jon Robinson & Marc Rioux
    Nov 21 2025
    Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them.


    What to expect in this week's episode:
    1. Omnipresent Branding in a Moving Market
      - Why firms must show up across channels as search fragments into AI, social, and local touchpoints
      - Practical ways to build memorable multi-touch awareness without out-spending competitors

    2. SEO+ for the AI Era
      - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration
      - How to make your content the source AI cites by injecting proprietary insights and local expertise

    3. Paid Media That Actually Converts
      - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC
      - Measuring full-funnel impact from click to signed case—not just "leads"

    4. Rebrands, Migrations & Reputation
      - Changing names/domains fast without losing equity—what to update and in what order
      - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants

    5. Ops Alignment & Authentic Content
      - Connecting marketing to intake and case ops for higher close rates
      - Why real humans beat avatars for trust—and how to scale authentic content across channels




    Resources:
    Website: jonandmarc.com
    LinkedIn: linkedin.com/company/jon-and-marc
    Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    34 m
  • Scaling Smarter: How Delegation and Training Transform Law Firm Growth With Raquel Gomes

    Scaling Smarter: How Delegation and Training Transform Law Firm Growth With Raquel Gomes
    Nov 14 2025
    Welcome to episode 305 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken welcomes Raquel Gomes, Founder and CEO of Stafi, a virtual staffing company revolutionizing how law firms operate. With a background in psychology, corporate America, and technology, Raquel brings a unique perspective to leadership and sustainable growth. Her company was born from her own journey—balancing the demands of a high-powered career with motherhood and the desire for a more fulfilling life. Today, Stafi supports hundreds of law firms across the U.S., providing highly skilled virtual assistants, customized training, and hands-on coaching to help firms scale efficiently without sacrificing quality or well-being.


    What you'll learn about in this episode:
    1. Offshore Staffing for Growth
      - How virtual teams can cut labor costs and free up marketing budgets
      - Why effective delegation is key to scaling law firms sustainably

    2. Training and Support that Drive Results
      - Inside Stafi University's 800+ certifications tailored for PI firms
      - How coaching, KPIs, and emotional support enhance performance and retention

    3. Data Security and Confidentiality
      - How Stafi ensures compliance through advanced vetting, cybersecurity, and monitoring
      - Building trust with virtual teams through transparency and accountability

    4. The Role of AI in Staffing and Operations
      - Why AI won't replace humans—but will replace humans who don't use AI
      - How Stafi's coaches ensure proper adoption of firm tools and automation systems

    5. 24/7 Intake and the Future of Legal Operations
      - How Stafi Live helps firms close more leads through empathy-driven communication
      - Why offshore staffing and AI integration are essential to remain competitive in 2026


    Resources:

    Email: raquel@getstafi.com Website: getstafi.com LinkedIn: linkedin.com/in/raquel-gomesstafi/ Facebook: facebook.com/GetStafi Instagram: instagram.com/getstafi



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    30 m
  • Strategic Planning for Law Firms in a Digital Era With Tanner Jones

    Strategic Planning for Law Firms in a Digital Era With Tanner Jones
    Nov 7 2025
    Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth.


    What you'll learn about in this episode:

    1. Paid Search in 2025
    - How Google's LSA credit policy and PPC changes affect case volume - Why exact-match targeting outperforms broad match in competitive markets 2. AI's Impact on Visibility - How Google's AI Overviews and ChatGPT are influencing search and lead flow - What content structure helps firms appear in AI-generated answers
    3. Attribution & Brand Building - Why tracking conversions is harder than ever in a multi-touch journey - The power of video and social content for building brand familiarity
    4. Q4 Action Checklist - Auditing channels, cutting non-producers, and doubling down on top performers - Expanding review collection across Google, Facebook, and legal directories 5. Budgets, CAC, and ROI Targets - Understanding today's cost per case - Setting sustainable ROI goals




    Resources:
    Website: consultwebs.com/
    LinkedIn: linkedin.com/in/tannerjonescw
    Facebook: facebook.com/consultwebs
    Twitter: twitter.com/Consultwebs




    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    42 m
  • Mastering Law Firm Partnerships and Growth Strategies With Jonathan Hawkins

    Mastering Law Firm Partnerships and Growth Strategies With Jonathan Hawkins
    Oct 31 2025
    Welcome to episode 303 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jonathan Hawkins, Founder of Law Firm GC, host of the Founding Partner Podcast, and author of The Law Firm Life Cycle. Jonathan serves as outside general counsel for law firms nationwide, advising on partnerships, succession planning, ethics, operational issues, and other day-to-day legal matters. His book and guidance help law firm owners navigate the lifecycle of their firm, from formation to expansion, mergers, acquisitions, partner transitions, and eventual exit strategies.


    What you'll learn about in this episode:
    1. Law Firm Lifecycle:
      - Key stages from starting a firm to growth and succession
      - Common challenges and strategies at each stage

    2. Partnership Agreements:
      - Structuring agreements to prevent disputes
      - Exit ramps and governance for minority and majority partners

    3. Firm Valuation & Sales:
      - Factors that determine a firm's market value
      - Insights on selling, cash flow, and maintaining revenue

    4. Operational Challenges:
      - Handling mergers, acquisitions, and team transitions
      - Managing ethics, notice requirements, and client choice

    5. Resources & Mentorship:
      - How Jonathan supports lawyers through coaching and his podcast
      - Tools and strategies to navigate law firm growth and legal operations




    Resources:
    Website: lawfirmgc.com
    LinkedIn: linkedin.com/in/jonathan-hawkins-law-firm-general-counsel/
    Facebook: facebook.com/LawFirmGeneralCounsel/




    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    26 m
  • Human-Centric Approach: Embracing AI Technologies in Legal Practice With Derek Weber

    Human-Centric Approach: Embracing AI Technologies in Legal Practice With Derek Weber
    Oct 24 2025
    Welcome to episode 302 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken is joined by Derek Weber of Lead With AI, the founder and AI integration expert helping businesses implement human-centric AI strategies.

    Derek has spent over two years transforming his 22-year-old marketing company through focused experimentation with AI, developing a proven progression from mindset to technique, tools, and technology. He helps leaders move past fear and frustration to implement AI as a productivity multiplier, enabling teams to handle more clients, complete senior-level work faster, and reduce outsourcing costs. Derek's approach works across industries and requires no prior AI expertise - just an open mind and a ChatGPT or Claude account.


    What you'll learn about in this episode:

    1. AI Mindset and Adoption:
    - Why starting with mindset is critical before implementing AI tools
    - Overcoming resistance and fear that keeps teams stuck in the status quo

    2. Progression to AI as a Partner:
    - Stages of AI integration, from basic interaction to assistants and agents
    - How to delegate repetitive or low-value tasks to AI to free up high-value work
    3. Structured Input and Training:
    - Using contextual prompts and structured outputs to increase AI accuracy
    - Stacking AI assistants with specialized training for complex task handling

    4. Human-Centric AI Implementation:
    - Focusing AI on amplifying high-value work instead of automating chaos
    - Creating strategic partners and virtual advisors for problem-solving and decision-making

    5. Practical Application and ROI:
    - Real-world results: increased efficiency, more clients, and reduced outsourcing costs
    - Applying Derek's methodology in any business, regardless of industry or AI experience



    Resources:
    Websites: LeadWithAI.Us/pilmma GBGmarketing.com
    Linkedin: linkedin.com/in/derekaweber
    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    29 m
  • Revolutionizing Legal Funding with Jeremy Alters With Jeremy Alters

    Revolutionizing Legal Funding with Jeremy Alters With Jeremy Alters
    Oct 17 2025
    Welcome to episode 301 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken is joined by Jeremy Alters of ClaimAngel, the co-founder and CEO of the pioneering legal funding marketplace.

    Jeremy has built ClaimAngel into a platform that standardizes, democratizes, and centralizes legal funding while connecting law firms with multiple funders. Before launching the company, he was recognized as one of the nation's top plaintiff attorneys, securing over $5.5 billion in settlements and verdicts. Jeremy has also held leadership positions in bar associations, including President of the Miami-Dade County Trial Lawyer Association, and mentors attorneys through his consulting practice with the Berman Law Group.


    What you'll learn about in this episode:
    1. Litigation Funding Marketplace:
      - How ClaimAngel connects law firms with multiple funders
      - Advantages of standardized, transparent funding rates

    2. Protecting Clients and Ethics:
      - How attorneys fulfill fiduciary duties using ClaimAngel
      - Ensuring clients receive needed funds without jeopardizing case outcomes

    3. Financial Efficiency and Technology:
      - Streamlining case funding through ClaimAngel's digital portal
      - Tracking funding, payoffs, and client access efficiently

    4. Funding Rate Structure:
      - Flat-rate model and capped interest for client protection
      - Comparison versus typical industry lending and credit card rates

    5. Partnerships and Adoption:
      - How top personal injury firms use ClaimAngel to support clients
      - Impact of ethical, efficient funding on law firm success and client satisfaction



    Resources:

    Website: claimangel.com/lawfirms
    LinkedIn: linkedin.com/in/jeremy-alters1
    Facebook: facebook.com/claimangell
    Twitter (X): x.com/claimangel


    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
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    30 m