Optimizing Legal Intake and Client Engagement Through AI With Colleen Joyce

Welcome to episode 315 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Colleen Joyce, CEO of Lawyer.com. Colleen shares her journey from building Lawyer.com into an 8-figure legal powerhouse to how the company is leveraging AI to revolutionize legal intake and marketing.

The conversation dives into the dual-sided marketplace Lawyer.com offers, where consumers can easily find lawyers, while law firms get powerful tools to grow smarter and faster. Colleen explains how the integration of AI into the intake process has helped firms improve client conversion, rescue lost leads, and better track their marketing spend. The discussion also touches on the growing role of branding and technology in law firm success and the changes the legal industry will face in 2026.


What you'll learn in this episode:
1. How Lawyer.com Helps Law Firms Thrive
- Connecting consumers with the right lawyers
- Tools for law firms to improve marketing and streamline intake
2. Leveraging AI for Legal Intake
- How AI agents are enhancing intake efficiency
- The balance between AI and human involvement for optimal results

3. The Future of Legal Technology
- Why AI is crucial for law firms' future success
- How AI is transforming client conversion and case handling

4. The Power of Branding and AI
- The role of branding in the age of AI search engines
- How branding and technology work together to stand out in the market

5. Adapting to Change in 2026
- What's next for law firms as AI and technology continue to evolve
- How law firms can remain competitive in an increasingly tech-driven market



Resources:

Website: lawyer.com LinkedIn : linkedin.com/in/colleenjoyce
Facebook: facebook.com/lawyerdotcom Instagram: instagram.com/lawyerdotcom



Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
https://calendly.com/jenna-pilmma/strategy-session-with-pilmma


AI for PI Expo: www.pilmma.org/ai-for-pi-expo