A solo deep-dive into one of digital marketing's most influential books. I'm analysing Gary Vee's "Crush It!" with the lens of someone who's spent 15+ years in corporate South Africa, loves literature, and believes in strategic creativity over hustle culture.

This isn't just a book review — it's a critical examination of what works, what's aged, and what we can still learn from the passion-to-profit playbook in today's saturated digital landscape.

Perfect for: Marketing professionals, entrepreneurs, content creators, and anyone building a personal or business brand in Africa and beyond.

Key Topics:

• The evolution from 2009's digital landscape to today's creator economy
• Academic vs practical applications of Vaynerchuk's principles
• Why passion needs structure, strategy, and context
• Lessons for African entrepreneurs and marketers

How did one book fundamentally change marketing and PR by showing businesses they could bypass traditional gatekeepers?

This week on Marketing Mindsets, we examine David Meerman Scott's influential work "The New Rules of Marketing and PR" and its enduring impact on digital communication. Discover how South African disruptors like Zulzi, SweepSouth, Yoco and SnapScan are applying these principles to build direct audience relationships in innovative ways.

Whether you're running a startup or managing communications for an established brand, this episode breaks down the practical framework that's helped organizations of all sizes thrive in the digital landscape.

Next week: Gary Vaynerchuk's "Crush It!" and the power of personal branding in modern marketing.

Ever wondered why some messages go viral while others are forgotten? In this episode, we break down Made to Stick by Chip & Dan Heath and reveal the 6 key principles that make ideas memorable.

🔹 How to simplify your message for clarity
🔹 The power of surprise in grabbing attention
🔹 Why storytelling is the key to influence
🔹 South African examples of sticky marketing – Sasol’s "Glug Glug" & Arrive Alive
🔹 How Made to Stick compares to Blue Ocean Strategy

Tune in now and discover how to make your marketing unforgettable!

Available on Apple Podcasts, Spotify, and Youtube.

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