Revisiting "Crush It!" — What Gary Vaynerchuk Got Right (and What He Didn't) in 2025

A solo deep-dive into one of digital marketing's most influential books. I'm analysing Gary Vee's "Crush It!" with the lens of someone who's spent 15+ years in corporate South Africa, loves literature, and believes in strategic creativity over hustle culture.

This isn't just a book review — it's a critical examination of what works, what's aged, and what we can still learn from the passion-to-profit playbook in today's saturated digital landscape.

Perfect for: Marketing professionals, entrepreneurs, content creators, and anyone building a personal or business brand in Africa and beyond.

Key Topics:

• The evolution from 2009's digital landscape to today's creator economy
• Academic vs practical applications of Vaynerchuk's principles
• Why passion needs structure, strategy, and context
• Lessons for African entrepreneurs and marketers