Marketing Mindsets: The New Rules of Marketing and PR
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Marketing Mindsets: The New Rules of Marketing and PR
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How did one book fundamentally change marketing and PR by showing businesses they could bypass traditional gatekeepers?
This week on Marketing Mindsets, we examine David Meerman Scott's influential work "The New Rules of Marketing and PR" and its enduring impact on digital communication. Discover how South African disruptors like Zulzi, SweepSouth, Yoco and SnapScan are applying these principles to build direct audience relationships in innovative ways.
Whether you're running a startup or managing communications for an established brand, this episode breaks down the practical framework that's helped organizations of all sizes thrive in the digital landscape.
Next week: Gary Vaynerchuk's "Crush It!" and the power of personal branding in modern marketing.