What if the pram, carrier, cot and breast pump you’ll use for a few months didn’t have to live in your loft forever?

In this episode of The 99% Club – The Small Business Podcast, Aaron meets Femke, founder of Merry-Go-Round Club, a fast-growing service that lets parents rent high-quality baby kit instead of buying it. Born from lived experience (two kids, lots of kit, limited space) and a sustainability mindset, the model extends product life, cuts waste and cost, and adds something parents crave at 3am: trust.

Inside the episode:

• Why rental beats “buy, outgrow, store” for new parents (cost, clutter, carbon)
• The try-before-you-commit approach: carrier bundles and short-term breast-pump rentals
• Newborn essentials, simplified: a curated 6-month newborn bundle delivered up front
• From B2C to B2B benefits: partnerships and employer-subsidised bundles for new parents
• Building a bootstrapped logistics engine for multi-material products (cleaning, safety, storage)
• Cultural lessons from Hong Kong and Scandinavia on reuse and status – and how UK attitudes are shifting
• The “3am order” moment: solving real problems, right when parents need help

What happens when a people-first mortgage broker decides “good rates” aren’t enough – and sets out to change lives, industries and policy?

In this episode of The 99% Club – The Small Business Podcast, Aaron speaks with Michelle Niziol – founder of seven businesses, King’s Trust ambassador for Women Supporting Women, and creator of The Empowering Entrepreneur.

Michelle shares how early hardship pushed her into work, property-investing at 18, and building a client-education model that’s retired customers early. She also explains her petition to make childcare a legitimate business expense for self-employed founders, and her wider views on rebuilding UK business confidence.

Inside the episode:

• From nearly homeless at 17 to first home at 18 – the origin of a problem-solving operator
• Why her mortgage practice is really a client education engine: equity, portfolios, and financial freedom
• The “give, give, give” growth loop – building a referral-only business by changing outcomes, not just rates
• The Empowering Entrepreneur: a passion project to boost women’s confidence, skills and momentum
• Policy talk: childcare as a business expense, funding gaps for women, and a call for a business-rates amnesty to revive high streets
• The lettings landscape: regulation good, NI on rental income risky, and why PRS still matters for mobility
• Culture over convenience: buying a premises post-Covid to build team cohesion and community

🎧 Listen on Spotify • Apple • YouTube

🌐 The Empowering Entrepreneur

👥 Enterprise Nation

Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand?

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath, founder of Handmade by Tinni, the bold, biodegradable textile-jewellery brand turning rope-knot craft into statement pieces.

Paulomi shares how she went from a sold-out stall in Kolkata as a teen to launching in London, why cotton cords and sustainability are non-negotiable, and how a move from B2C to B2B changed the trajectory of her business.

Inside the episode:

• The origin story – trekking knots meet colour, confidence and craft
• The £45 stand that returned £300 – and the proof of product it gave
• How press features and community collaborations compound visibility
• Moving from B2C into B2B – first wholesale orders, museum stockists, and realistic pacing for a handmade brand
• Positivity, persistence, and staying authentic when the economy bites

🎧 Listen on Spotify • Apple • YouTube

🌐 Handmade by Tinni

👥 Enterprise Nation