Episode 9: Handmade by Tinni – From Stall to Retail with Love & Joy

Can a childhood love of jewellery, a mountaineering knot, and a £45 craft-fair table kickstart a brand?

In this episode of The 99% Club – The Small Business Podcast, Enterprise Nation’s Aaron Asadi talks with Paulomi Debnath, founder of Handmade by Tinni, the bold, biodegradable textile-jewellery brand turning rope-knot craft into statement pieces.

Paulomi shares how she went from a sold-out stall in Kolkata as a teen to launching in London, why cotton cords and sustainability are non-negotiable, and how a move from B2C to B2B changed the trajectory of her business.

Inside the episode:

• The origin story – trekking knots meet colour, confidence and craft
• The £45 stand that returned £300 – and the proof of product it gave
• How press features and community collaborations compound visibility
• Moving from B2C into B2B – first wholesale orders, museum stockists, and realistic pacing for a handmade brand
• Positivity, persistence, and staying authentic when the economy bites

🎧 Listen on Spotify • Apple • YouTube

🌐 Handmade by Tinni

👥 Enterprise Nation