For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode102

Money talk doesn’t have to be boring—or reserved for the finance bros. In this episode, I sit down with Kaitlyn Carlson, founder and CEO of Theory Planning Partners, to break down what wealth creation actually looks like for female entrepreneurs.

From her time managing wealth for ultra-high-net-worth families to building her own boutique financial planning firm, Kaitlyn shares how she’s rewriting the rules of financial advising. We get into:

• The outdated financial models keeping women stuck (and how to break free)
• Why your financial plan shouldn’t be based on your current bank balance
• The connection between money, mindset, and success (yes, it’s a thing)
• How to regulate your nervous system around money to unlock more abundance
• What most financial advisors won’t tell you about building real wealth

Plus, we talk about why so many women struggle with financial literacy, the emotional side of money, and how to create a plan that aligns with your long-term vision.

If you're ready to shift the way you think about money and start making empowered financial decisions, this episode is a must-listen.

Connect with Kaitlyn:

• Visit Theory Planning for inquiries
• Follow on Instagram: @theoryplanningpartners

Learn more about Easy Scaling’s updated offers:

• COO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode101

Hey everyone! I’m thrilled to introduce today’s guest, Chelsya Ashley, owner of Cheya Media and an absolute powerhouse when it comes to marketing strategy.

Chelsya brings over 8 years of experience working with major brands like JCPenney, AARP, and Stanley Tools. Now, she’s channeling that expertise into helping health, wellness, and lifestyle brands grow with ease through relationship-based marketing and data-driven strategies. Cheya Media has worked with over 400 companies, and Chelsya is here to share her insights on how to create sustainable growth while staying grounded in what matters most. She’s also one of our expert professors inside Scaling School.

In this episode, we’re diving into:

• The behind-the-scenes realities of growing and scaling a business.
• Why emotional regulation is a superpower in entrepreneurship.
• How Chelsya navigated a quiet summer season—and what the data revealed.
• Strategies for using data to stay grounded and make smart business decisions.
• A tactical approach to tracking the customer journey and boosting conversion rates.
• The power of email marketing and why it’s a must-have in 2025.
• Chelsya’s unique market research strategy involving Instagram DMs and gift cards.
• How to know when it’s the right time to outsource your marketing—and what to look for in an agency.
• Why Scaling School is the ultimate resource for business owners looking to level up.

Connect with Chelsya:

• Visit Cheya Media for blogs and expert insights.
• Follow on Instagram: @cheyamedia.

Learn more about Easy Scaling’s updated offers:

• Scaling School
• COO + Team

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode100

Hey everyone! Welcome back to another episode of the Easy Scaling Podcast. In our last episode, we gave you a glimpse into our acquisition of Easy Scaling and how we came to lead this incredible podcast. Now, we're going deeper into our journey, revealing more about who we are, our backstory, and our visions for Easy Scaling.

In this episode, we'll share more about our partnership, from how we met online to the dynamics of our working relationship. You'll get a behind-the-scenes look at how we plan promotions, scale businesses, and manage the growth of our clients at the Ad Girls, our advertising agency.

We’re chatting about:

• The early days of our partnership and the leap of faith we took by signing partnership papers before meeting in person.
• The unique strengths we each bring to the table and how our differences make us a stronger team.
• Our approach to business, emphasizing speed and precision in execution.
• The systems and strategies we use to scale operations and increase revenue.
• How we're applying our successful models from other ventures to propel Easy Scaling forward.
• The importance of clear communication and defined roles in a partnership.
• Our future plans for Easy Scaling and how we aim to support more women in reaching their business goals.
• Insights into effective ad strategies that we've utilized to grow our businesses and how we're adapting those for Easy Scaling.
• A sneak peek into upcoming projects and expansions under our leadership.

Learn more about Easy Scaling’s updated offers:

• Scaling School
• COO + Team