The Power of Data-Driven Marketing with Chelsya Ashley

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode101

Hey everyone! I’m thrilled to introduce today’s guest, Chelsya Ashley, owner of Cheya Media and an absolute powerhouse when it comes to marketing strategy.

Chelsya brings over 8 years of experience working with major brands like JCPenney, AARP, and Stanley Tools. Now, she’s channeling that expertise into helping health, wellness, and lifestyle brands grow with ease through relationship-based marketing and data-driven strategies. Cheya Media has worked with over 400 companies, and Chelsya is here to share her insights on how to create sustainable growth while staying grounded in what matters most. She’s also one of our expert professors inside Scaling School.

In this episode, we’re diving into:

• The behind-the-scenes realities of growing and scaling a business.
• Why emotional regulation is a superpower in entrepreneurship.
• How Chelsya navigated a quiet summer season—and what the data revealed.
• Strategies for using data to stay grounded and make smart business decisions.
• A tactical approach to tracking the customer journey and boosting conversion rates.
• The power of email marketing and why it’s a must-have in 2025.
• Chelsya’s unique market research strategy involving Instagram DMs and gift cards.
• How to know when it’s the right time to outsource your marketing—and what to look for in an agency.
• Why Scaling School is the ultimate resource for business owners looking to level up.

Connect with Chelsya:

• Visit Cheya Media for blogs and expert insights.
• Follow on Instagram: @cheyamedia.

Learn more about Easy Scaling’s updated offers:

• Scaling School
• COO + Team