Episodios

  • Episode 374: How to Tell a “Juicy” Story That Gets People to Buy
    Apr 16 2026

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta reveals a powerful storytelling framework that transforms how direct sales professionals connect with their audience. Learn how to craft compelling stories using a proven plot diagram to increase engagement and sales.

    💡 Episode Highlights & Time Stamps:

    0:44 Introductions and Personal Updates

    2:20 The Power of Storytelling in Business

    5:21 Understanding the Storytelling Framework in Direct Sales

    12:47 My Direct Selling Story

    18:21 Final Thoughts

    📌 Resources & Links Mentioned:

    • Purchase Katy’s full Freshen the Feed Workshop here: https://tinyurl.com/freshenthefeed
    • Sign up for 1:1 Coaching with Katy here: https://boards.com/a/NkqW1.9etKLQ

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    21 m
  • Episode 373: She Thought She Needed More Sales, but This Was the Real Problem (live coaching breakdown)
    Apr 9 2026

    Are you interested in working 1:1 with Katy?

    Book a Discovery Call: https://calendly.com/katyursta-info/30min

    Sign up for Private Coaching: https://boards.com/a/NkqW1.9etKLQ

    🎙️ Episode Summary:

    In this unique episode of the Direct Sales Done Right Podcast, Katy Ursta gives listeners a sneak peek into one of her 1:1 Private Coaching sessions. Discover how personalized coaching can help you see your unique strengths, uncover blind spots, and develop a tailored strategy to elevate your business. Katy shares her passion for helping entrepreneurs realize their full potential and provides actionable insights for those considering private coaching.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Private Coaching

    1:57 Understanding Individual Client Needs and Goals

    5:18 Sneak Peek into a Private Coaching Session

    7:59 Crafting Clear Messaging for Recruitment

    14:39 Consistency and Faith in Business Growth

    16:46 Why I Love Private Coaching

    📌 Resources & Links Mentioned:

    • Book a Discovery Call with Katy here: https://calendly.com/katyursta-info/30min
    • Ready for 1:1 Coaching? Sign up here: https://boards.com/a/NkqW1.9etKLQ

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    19 m
  • Episode 372: Stuck in a Rut? 2 Things to Do When Your Business Feels Off
    Apr 2 2026

    Are you interested in working 1:1 with Katy? Book a Discovery Call here: https://calendly.com/katyursta-info/30min

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares practical strategies to boost your business momentum by managing energy, setting boundaries, and serving others. Learn how to conduct an energy audit, identify what depletes or fuels you, and realign your goals for sustained growth.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction and March Momentum

    5:00 The Importance of Energy in Business

    6:22 Conducting an Energy Audit

    9:12 Identifying Energy Depleters

    12:00 Finding What Fuels You and Aligning with Your Business Goals

    14:43 Where Do You Need to Reset?

    17:24 The Power of Serving Others in a Season of Stress

    📌 Resources & Links Mentioned:

    • Book a Discovery Call with Katy here: https://calendly.com/katyursta-info/30min
    • Katy’s Freshen the Feed Workshop: https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    24 m
  • Episode 371: Why Your Content Isn’t Connecting (The Storytelling Rules You’re Missing)
    Mar 26 2026

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the art of storytelling in marketing, emphasizing the shift from being the hero to the guide. She shares frameworks, examples from movies, and practical tips to craft compelling stories that will help build authority and connect with audiences.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Storytelling in Marketing

    3:00 The Framework of Storytelling

    7:32 Shifting from Hero to Guide

    10:34 Building Likability in Your Story

    12:52 Creating Relatable Content

    15:06 Embracing Flaws for Credibility

    16:56 Highlighting Heroic Moments

    19:50 Authority Positioning in Storytelling

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop with Katy! (recording available): https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    I Am That Content Creator Podcast
    The podcast for multi-passionate, serial entrepreneurs.

    Listen on: Apple Podcasts Spotify

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    24 m
  • Episode 370: In a Creative Funk? 5 Tips to Get Your Content Flowing Again
    Mar 19 2026

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses how personal branding and social media strategies impact your business, especially in direct sales. She shares insights on managing personal life sharing, overcoming creative funks, and evolving your personal story to stay authentic and effective.

    💡 Episode Highlights & Time Stamps:

    0:44 Navigating Personal Branding and Authenticity

    3:28 The Evolution of Social Media and Branding Strategies

    6:18 Understanding Creative Lulls and Their Causes

    10:34 Practical Tips to Overcome Creative Funk

    16:45 Embracing Growth and Change in Your Brand

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop (recording available): https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    Más Menos
    22 m
  • Episode 369: Does Your Social Media Content Desperately Need a Reset? 4 Tips to Get Seen and Start More Conversations
    Mar 12 2026

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the current shifts in social media algorithms, the impact of AI tools like ChatGPT on content creation, and practical strategies for direct sellers to stay authentic, visible, and effective. Listeners will learn how to navigate these changes to boost engagement and conversions.

    Katy is diving even deeper into these topics in her Freshen the Feed Live Workshop, beginning next week, on 3/17/2026. Learn more and sign up here: https://services.katyursta.com/offers/scQJLaZx/checkout.

    💡 Episode Highlights & Time Stamps:

    0:44 Early Signs of Shift: Engagement and Reach

    3:12 Platform Dynamics and the SEO Shift

    7:42 Content Sameness and AI Prompts

    11:27 Tool Overload and Strategic Tool Use

    13:03 Visibility, Trust, and Conversation as a Journey

    14:50 Burnout and Refreshing Content Strategy

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop with Katy! (recording available): https://services.katyursta.com/offers/scQJLaZx/checkout

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    Más Menos
    20 m
  • Episode 368: Can You Build 2 Direct Sales Businesses at Once? 6 Questions to Ask Yourself First
    Mar 5 2026

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the complexities of building multiple direct sales businesses, emphasizing the importance of clarity, belief, and strategic focus. She offers insights on assessing your true goals, maintaining brand consistency, and making informed decisions in a shifting industry landscape.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Direct Sales and Spring Awakening

    6:26 The Importance of Self-Reflection in Business

    11:41 Navigating Confusion in Direct Sales

    17:13 Action and Consistency in Business Growth

    📌 Resources & Links Mentioned:

    • Are you interested in a Private Mentorship with Katy? Join the Waitlist Here: https://www.katyursta.com/business-mentorship/
    • Grab a copy of Katy's Direct Sales Done Right Book Here: https://a.co/d/0f8dexWO

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    Más Menos
    23 m
  • Episode 367: Would You Join You? The Personal Branding Shift Every Direct Seller Needs
    Feb 26 2026

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta shares insights on personal branding, messaging, and leveraging success stories to grow your direct sales business. You will learn how to position yourself as a guide, enhance your confidence, and use strategic messaging to attract and retain customers and team members.

    💡 Episode Highlights & Time Stamps:

    0:44 The Power of Incentive Trips

    4:07 Your Brand is Not Your Business

    5:22 The Importance of Messaging, Confidence & Energy, and Consistency

    10:44 Messaging Tweaks to Position You as the Guide

    14:52 Tactics for Effective Sales Messaging

    16:31 Post-Incentive Trip Messaging Tips

    19:14 Brand Evolution in a Trust Recession

    📌 Resources & Links Mentioned:

    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

    Más Menos
    22 m