Episode 366: Redefining Direct Sales Right in a Trust Recession | The Future of Network Marketing with Amber Olson Rourke

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the significance of integrity and perseverance in business. The conversation also highlights key factors to consider when evaluating direct sales companies, including red flags and green flags that can guide potential distributors in making informed decisions.

Amber Olson Rourke is a visionary leader and the Co-founder, President and Co-CEO of Neora, where she played a pivotal role in scaling the company to over $2 billion in sales, including $100 million in its first year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.

💡 Episode Highlights & Time Stamps:

2:15 Introduction to Amber Olson Rourke and Neora

4:24 Amber’s Background and Family Life

11:31 Shifts in the Network Marketing Industry

17:30 Choosing the Right Company in Direct Sales

22:37 State of the Union: Industry Insights

27:15 The Seven-Year Battle with the FTC

34:15 Faith and Leadership During Challenges

38:21 Red Flags and Green Flags in Direct Sales

📌 Resources & Links Mentioned:

State of the Union: Direct Sales Industry Video: https://ltl.is/2bzqkts84

Follow Amber Olson Rourke @theamberrourke

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

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