🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta shares insights on personal branding, messaging, and leveraging success stories to grow your direct sales business. You will learn how to position yourself as a guide, enhance your confidence, and use strategic messaging to attract and retain customers and team members.

💡 Episode Highlights & Time Stamps:

0:44 The Power of Incentive Trips

4:07 Your Brand is Not Your Business

5:22 The Importance of Messaging, Confidence & Energy, and Consistency

10:44 Messaging Tweaks to Position You as the Guide

14:52 Tactics for Effective Sales Messaging

16:31 Post-Incentive Trip Messaging Tips

19:14 Brand Evolution in a Trust Recession

📌 Resources & Links Mentioned:

• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the significance of integrity and perseverance in business. The conversation also highlights key factors to consider when evaluating direct sales companies, including red flags and green flags that can guide potential distributors in making informed decisions.

Amber Olson Rourke is a visionary leader and the Co-founder, President and Co-CEO of Neora, where she played a pivotal role in scaling the company to over $2 billion in sales, including $100 million in its first year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.

💡 Episode Highlights & Time Stamps:

2:15 Introduction to Amber Olson Rourke and Neora

4:24 Amber’s Background and Family Life

11:31 Shifts in the Network Marketing Industry

17:30 Choosing the Right Company in Direct Sales

22:37 State of the Union: Industry Insights

27:15 The Seven-Year Battle with the FTC

34:15 Faith and Leadership During Challenges

38:21 Red Flags and Green Flags in Direct Sales

📌 Resources & Links Mentioned:

State of the Union: Direct Sales Industry Video: https://ltl.is/2bzqkts84

Follow Amber Olson Rourke @theamberrourke

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the challenges of follow-ups in a trust recession, emphasizing the importance of building relationships rather than focusing solely on sales. She shares personal anecdotes and practical strategies for effective follow-ups, including context-based, value-based, and relationship-based approaches. Katy encourages listeners to reframe their mindset around follow-ups, viewing them as opportunities to serve, rather than transactions. She also addresses the common issue of ghosting and emphasizes the importance of tracking leads and maintaining a positive energy in sales conversations.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Trust Recession in Sales

3:48 The Importance of Follow-Ups

6:28 Reframing Follow-Up Messaging

11:43 Types of Follow-Ups: Context, Value, and Relationship

20:05 Handling Ghosting and Non-Responses

23:23 Energy and Mindset in Follow-Ups

📌 Resources & Links Mentioned:

• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!