When interior design leads start to slow down, it's easy to panic. But this isn't a personal failure or a marketing collapse—it's a market shift. In this episode, Melissa unpacks what's really happening when clients hesitate, take longer to decide, and ask more questions. The truth? Demand hasn't disappeared. The bar for trust has simply gone up.

This is a powerful recalibration moment for design firm principals. Instead of discounting, over-delivering, or chasing more visibility, this episode challenges you to strengthen leadership, refine qualification, elevate your messaging, and stabilize your structure. Slow markets don't destroy strong firms—weak structure does. This is your invitation to mature your positioning, tighten your systems, and lead with clarity and confidence.

In this episode, you'll hear:

• (00:50) Why a market shift is not a business failure—and how your response now determines the next 6–12 months
• (03:13) The fear-based reflexes to avoid when leads slow down (discounting, over-delivering, loosening boundaries)
• (05:08) Why lack of leads is usually a conversion and qualification issue—not a visibility problem
• (06:44) How to shift from feature-focused messaging to benefit-driven leadership that builds trust
• (13:11) Three strategic adjustments: tighten qualification, elevate objections into clarity, and revisit your structure
• (19:40) A 90-day stabilization plan to increase margin, strengthen agreements, and lead with discipline instead of chasing busy

You're invited to The Designer Profit Intensive, a one day, in person, workshop at HPMKT, to redefine your business success with a rate restructure, custom marketing plan to capture your ideal clients organically, and proven design discovery to capture those same clients and deliver a remarkable design experience guaranteed. Get your seat at the table before they're gone!

Connect with Melissa

Instagram

Facebook

Linkedin

Website

Is your interior design business feeling stuck, plateaued, or slower than you know it should be? In this episode, we unpack the real reasons talented, driven designers aren't seeing the growth they deserve—and it's not about needing a rebrand, a bigger budget, or a viral moment. It's about the invisible beliefs quietly shaping pricing, marketing, client experience, and results.

Melissa shares the mindset shifts that separate six- and seven-figure designers from those spinning their wheels. From scarcity thinking and undercharging to trying to serve everyone and shrinking ambition, this conversation is a powerful reset. If growth has stalled, it's time to flip the switch, think bigger, and take bold, strategic action to build true Design Business Freedom.

In this episode, you'll hear:

• (02:00) Scarcity thinking as invisible handcuffs—and why it's just a lens, not a law shaping your design business growth.
• (04:12) The myth of "it takes money to make money" and what really fuels profitable interior design success: clarity, courage, and consistency.
• (08:44) Why trying to serve everyone is the fastest path to no profit—and how defining who emotionally values your work transforms your marketing.
• (12:54) The role of burning ambition in building a six- or seven-figure design firm—and why shrinking your vision keeps you stuck.
• (20:40) The hard truth about expecting new results from old habits—and the strategic shifts required for real momentum.
• (22:49) Five powerful mindset and marketing shifts to reignite growth and position your brilliance in the marketplace.

You're invited to The Designer Profit Intensive, a one day, in person, workshop at HPMKT, to redefine your business success with a rate restructure, custom marketing plan to capture your ideal clients organically, and proven design discovery to capture those same clients and deliver a remarkable design experience guaranteed. Get your seat at the table before they're gone!

Connect with Melissa

Instagram

Facebook

Linkedin

Website

Fee structure is one of the most powerful – and most misunderstood – pieces of running a profitable interior design business. In this episode, Melissa pulls back the curtain on why your current revenue model may be silently sabotaging your success. Whether you're still billing hourly, unsure how to charge for the real value you deliver, or feeling like your business is "busy but broke," this episode will show you how to fix the foundation.

This isn't just a pricing conversation – it's a structural shift. Melissa dives deep into the difference between charging for time and charging for transformation. She shares how flat fees (done right) can revolutionize not only your income but your sanity, your systems, and your client relationships. If you're feeling exhausted, underpaid, or stuck in outdated pricing, it's time to evolve.

In this episode, you'll hear:

• (02:15) Why hourly pricing fails as your business grows – and what to do instead
• (03:51) The hidden value you're not charging for (and why that's costing you big)
• (06:37) Flat fees vs. hybrid models – which ones scale and why
• (09:52) How your fee structure should evolve at $200K, $400K, $750K, and beyond
• (10:50) The most common pricing mistakes designers make that destroy profits
• (14:33) Why pricing isn't about persuasion – it's about leadership

Connect with Melissa

Instagram

Facebook

Linkedin

Website