178: Interior Design Business Not Growing? Let's Fix That!
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178: Interior Design Business Not Growing? Let's Fix That!
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Is your interior design business feeling stuck, plateaued, or slower than you know it should be? In this episode, we unpack the real reasons talented, driven designers aren't seeing the growth they deserve—and it's not about needing a rebrand, a bigger budget, or a viral moment. It's about the invisible beliefs quietly shaping pricing, marketing, client experience, and results.
Melissa shares the mindset shifts that separate six- and seven-figure designers from those spinning their wheels. From scarcity thinking and undercharging to trying to serve everyone and shrinking ambition, this conversation is a powerful reset. If growth has stalled, it's time to flip the switch, think bigger, and take bold, strategic action to build true Design Business Freedom.
In this episode, you'll hear:
- (02:00) Scarcity thinking as invisible handcuffs—and why it's just a lens, not a law shaping your design business growth.
- (04:12) The myth of "it takes money to make money" and what really fuels profitable interior design success: clarity, courage, and consistency.
- (08:44) Why trying to serve everyone is the fastest path to no profit—and how defining who emotionally values your work transforms your marketing.
- (12:54) The role of burning ambition in building a six- or seven-figure design firm—and why shrinking your vision keeps you stuck.
- (20:40) The hard truth about expecting new results from old habits—and the strategic shifts required for real momentum.
- (22:49) Five powerful mindset and marketing shifts to reignite growth and position your brilliance in the marketplace.
You're invited to The Designer Profit Intensive, a one day, in person, workshop at HPMKT, to redefine your business success with a rate restructure, custom marketing plan to capture your ideal clients organically, and proven design discovery to capture those same clients and deliver a remarkable design experience guaranteed. Get your seat at the table before they're gone!
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