In this episode of Data Planet, host Emma Davis interviews Lauran Hundshamer, Vice President of Enrollment and Marketing at St. Catherine University. They explore how modern enrollment marketing strategies are evolving in higher education, from redefining recruitment funnels to leveraging data-driven targeting and connected TV advertising.

Lauran shares insights into how universities can build strong value propositions, segment audiences effectively, and use measurable KPIs such as cost per acquisition and return on ad spend to guide smarter marketing investments.

The conversation also highlights the importance of campus visits and engagement as leading indicators of enrollment success, as well as the role of retention data and lifetime value thinking in sustaining long-term institutional growth.

St. Catherine University website: https://www.stkate.edu

In this episode of the Data Planet podcast, host Emma Davis interviews DeAnna Ransom, Chief Growth Officer at BetterBot. DeAnna shared insights on how Agentic AI is transforming property management by enhancing efficiency, scalability, and resident experience. Discover how BetterBot's innovative approach supports growth from startups to large portfolios and the strategic planning involved.

Betterbot's website: https://www.betterbot.com

In this episode of Data Planet, host Emma Davis speaks with Juan Carlos Perez, Director of Marketing at Art+Logic, a custom software development firm known for tackling complex projects that other teams often turn down. Juan Carlos shares insights on the growing role of AI in software development. They also discuss what it takes to market a service-based software company when many projects are protected by NDAs, the shifting landscape of digital marketing, and how companies can build trust without always being able to showcase their work publicly. The conversation explores the importance of adaptability in both marketing and engineering, and how companies are navigating a rapidly changing technology and advertising environment.

Art+Logic website: https://artandlogic.com

In this episode of Data Planet, host Emma Davis speaks with Rachael Hunt Stockham, Vice President and Head of Sales and Partnerships at Cosm. They discuss the unique aspects of Cosm, a company that combines technology, immersive experiences, and entertainment. Rachael shares her journey, the importance of authenticity in her work, and strategies for building long-term relationships in sales.

Cosm website: https://www.cosm.com

In this episode of Data Planet, Emma Davis interviews Aaron Eccles, Senior Director of Marketing at REW, a leading real estate search portal in Western Canada. They discuss REW's mission to assist home seekers, the importance of agent partnerships, and the company's plans for expansion into new markets. Aaron shares insights on navigating competition, measuring success, and targeting first-time home buyers, while emphasizing the need for accessible information and tools for potential homeowners.

REW website: https://www.rew.ca

In this conversation, Emma Davis interviews Renaud Delaquis, Head of Marketing at Coastline Academy, the largest driving school in the US. They discuss the unique challenges Coastline faces in merging online driver's education with in-person driving lessons, the difficulties of establishing brand loyalty in a competitive market, and the complexities of managing supply and demand for driving instructors. Renaud shares insights on targeting both teenagers and their parents in marketing efforts, emphasizing the importance of community engagement and data-driven strategies in their approach to growth.

Coastline Academy website: https://coastlineacademy.com

In this episode of Data Planet, Emma Davis interviews Jesse Paliotto, Director of Demand Generation at FastSpring. They discuss FastSpring's role in payment processing, particularly in managing risks and compliance for businesses expanding internationally. Jesse explains how FastSpring serves a wide range of companies, from startups to large enterprises, and the importance of understanding customer needs during growth stages. The conversation also delves into the significance of events in marketing strategy, the challenges of measuring ROI, and frustrations with account-based marketing (ABM) and data integration.

FastSpring website: https://fastspring.com

In this episode of Data Planet, host Emma Davis sits down with Anirudh Narayan, co-founder and Chief Growth Officer at Lyzr, a company transforming enterprise efficiency with AI-powered workflows. Anirudh delves into the strategic innovations that have propelled Lyzr to success, focusing on the importance of automating complex workflows and leveraging AI for competitive advantage. He shares insights on how Lyzr navigates the challenges of scaling in regulated industries, while building robust solutions through strategic enterprise partnerships. Anirudh also highlights the critical role of responsible AI governance in enhancing their market presence and supporting large-scale operations.

Lyzr.AI website: https://www.lyzr.ai