Coding the Impossible: Approach to Complex Software with Juan Carlos Perez

In this episode of Data Planet, host Emma Davis speaks with Juan Carlos Perez, Director of Marketing at Art+Logic, a custom software development firm known for tackling complex projects that other teams often turn down. Juan Carlos shares insights on the growing role of AI in software development. They also discuss what it takes to market a service-based software company when many projects are protected by NDAs, the shifting landscape of digital marketing, and how companies can build trust without always being able to showcase their work publicly. The conversation explores the importance of adaptability in both marketing and engineering, and how companies are navigating a rapidly changing technology and advertising environment.

Art+Logic website: https://artandlogic.com