Data Planet Podcast Por Emma Davis arte de portada

Data Planet

Data Planet

De: Emma Davis
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Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.”

From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.

Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results.

Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry.

Welcome to the podcast built for those who live and breathe performance.

Emma Davis Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Higher Education Marketing Strategy: Driving Enrollment Growth with Smarter Segmentation with Lauran Hundshamer

    Higher Education Marketing Strategy: Driving Enrollment Growth with Smarter Segmentation with Lauran Hundshamer
    Apr 2 2026

    In this episode of Data Planet, host Emma Davis interviews Lauran Hundshamer, Vice President of Enrollment and Marketing at St. Catherine University. They explore how modern enrollment marketing strategies are evolving in higher education, from redefining recruitment funnels to leveraging data-driven targeting and connected TV advertising.

    Lauran shares insights into how universities can build strong value propositions, segment audiences effectively, and use measurable KPIs such as cost per acquisition and return on ad spend to guide smarter marketing investments.

    The conversation also highlights the importance of campus visits and engagement as leading indicators of enrollment success, as well as the role of retention data and lifetime value thinking in sustaining long-term institutional growth.

    St. Catherine University website: https://www.stkate.edu
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    25 m
  • Agentic AI for Property Management: Scaling Operations with DeAnna Ransom

    Agentic AI for Property Management: Scaling Operations with DeAnna Ransom
    Mar 9 2026

    In this episode of the Data Planet podcast, host Emma Davis interviews DeAnna Ransom, Chief Growth Officer at BetterBot. DeAnna shared insights on how Agentic AI is transforming property management by enhancing efficiency, scalability, and resident experience. Discover how BetterBot's innovative approach supports growth from startups to large portfolios and the strategic planning involved.

    Betterbot's website: https://www.betterbot.com
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    22 m
  • Coding the Impossible: Approach to Complex Software with Juan Carlos Perez

    Coding the Impossible: Approach to Complex Software with Juan Carlos Perez
    Mar 9 2026

    In this episode of Data Planet, host Emma Davis speaks with Juan Carlos Perez, Director of Marketing at Art+Logic, a custom software development firm known for tackling complex projects that other teams often turn down. Juan Carlos shares insights on the growing role of AI in software development. They also discuss what it takes to market a service-based software company when many projects are protected by NDAs, the shifting landscape of digital marketing, and how companies can build trust without always being able to showcase their work publicly. The conversation explores the importance of adaptability in both marketing and engineering, and how companies are navigating a rapidly changing technology and advertising environment.

    Art+Logic website: https://artandlogic.com
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    19 m
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