Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for.

When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for.

Resources Mentioned:

• See the full episode notes here
• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Brand Messaging → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for.

When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for.

Resources Mentioned

• See the full episode notes here
• Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)
• Nomad Copy VIP Services → Hire me to write your copy—sales pages, emails, websites, and more.
• Maslow’s Hierarchy of Needs → The psychological model that explains human motivators, from survival to self-actualization.

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Copy and Content are NOT created equal… and it matters, both when writing and hiring out a service provider. In this episode, I break down the key differences, where they overlap, and how to know whether you need a content writer or a copywriter to hit your business goals.

Resources mentioned in this episode:

• Free resource: Opt-In Copy Bot

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

In this kickoff episode of Copy And, I (Sam Burmeister) pull back the curtain on how I went from an Iowa kid with a sales internship, to climbing the corporate Tech Sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.

Resources mentioned in this episode:

• Book: The 4-Hour Workweek
• Book: The Challenger Sale

Connect with me here:

• Instagram
• LinkedIn
• Website

To view this episode with subtitles, visit my YouTube channel here

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business.

I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.

Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.

And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more!

Listen in to write copy that sounds like you, but converts BETTER.

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.