32. The Ultimate Launch Email Guide
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In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints.
(yeah, that's a LOT of emails!)
She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers who treat "launch emails" like it's just the five-day open cart sequence. It's not.
If you've ever finished a launch feeling like you could've sold more but you can't put your finger on why you didn't, this episode is probably what you were missing.
Other resources mentioned in this episode:
- Launch Emails Checklist
- Edu-Selling Episode
- List-Scrubbing Email Template
- Abandoned Cart Email Template
Connect with me:
- Website
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