Seven AI systems—Google, ChatGPT, Perplexity, Claude, Copilot, Gemini, and Alexa—are talking to your prospects 24/7. They're either closing deals for you or sending customers to your competitors. Most business owners have never checked which one is happening.

In this episode, Jason Barnard, founder and CEO of Kalicube, reveals the exact framework to train AI systems to understand, trust, and recommend your brand.

After 27 years figuring out how algorithms think—starting with a cartoon blue dog that reached 5 million monthly visits—Jason cracked the code on what makes AI promote your business instead of your competitor's.

Jason coined "Brand SERP" (2012) and "AI Assistive Agent Optimization" (2025), and his Kalicube platform tracks 73 million brand profiles across Search Engines, Knowledge Graphs, and Large Language Models.

You'll discover why the traditional SEO playbook is only one-third of the equation, how to make AI your most effective sales team, and the non-negotiable foundation for brand survival in the AI era.

Key Moments in This Conversation

00:00 - Introduction: Meet the Pioneer Who Cracked the AI Code

03:00 - How a $100K Deal Loss Led to a Digital Marketing Breakthrough

09:00 - The 60-Second Formula: How to Control What AI Says About You

10:20 - The Algorithmic Trinity: Mastering Search, Knowledge Graphs, and AI Chatbots

19:40 - Why AI Recognizes AI Content and How to Beat the Algorithm

21:10 - ChatGPT vs Gemini vs Claude: Which AI Has the Right Personality

27:30 - Making Your Content Tasty for Algorithms: The New SEO Strategy

30:00 - Claim, Frame, Prove: The Three-Step Method to Win AI's Trust

35:00 - The Due Diligence Rabbit Hole: How to Audit What AI Really Knows

42:30 - AI Agents Are Already Spending $50 Million: The Future of Purchases

Take control of what AI says about your brand

👉 https://audit.kalicube.pro

Learn more about Jason👉 https://jasonbarnard.com

About Coach Launch Podcast:

Coach Launch with Matthew White is the show for business owners, entrepreneurs, coaches, and consultants who are serious about scaling.

We bring proven, practical strategies from industry leaders who've generated real results—helping ambitious professionals attract high-ticket clients, build authority, and scale to $100K Day.

How We Can Help You:

We help coaches and experts charging $3K+ close your first $100K Day virtual event in 112 Days, without wasted ad spend, or tech headaches! Not just a lucky event, a repeatable system. Not just a lucky event, a repeatable system.

Subscribe to Coach Launch and join thousands of entrepreneurs implementing no-fluff, actionable strategies from guests who've achieved measurable results. New episodes every week.

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

Connect with me on Social Media:

YouTube: https://www.youtube.com/@coachlaunch/podcasts

Facebook: https://www.facebook.com/CoachLaunch

Instagram: https://www.instagram.com/coachlaunch_/

LinkedIn: https://www.linkedin.com/company/coachlaunch-com

Website: https://go.coachlaunch.com

The quality of your life is defined by the quality of your focus!

Stop treating your podcast like a hobby—it's time to turn it into a client acquisition machine.

In this power-packed episode, Matthew White sits down with Marcia Riner, a business growth strategist with 25+ years of experience and CEO of Infinite Profits. With 7 years and 340+ episodes under her belt, Marcia has cracked the code on transforming podcasting from a time-draining task into a streamlined, profit-generating system. If you've ever wondered why your podcast isn't bringing in leads—or you're too overwhelmed to even start—this conversation will change everything.

What You'll Learn in This Episode:

• Why most podcasters fail—and the simple mindset shift that changes everything
• How to beat imposter syndrome and stop chasing perfectionism so you can finally hit "record"
• The 3-part system Marcia uses to automate guest booking, reminders, and follow-ups (so you just show up and shine)
• Guest etiquette secrets—how to speak in soundbites and keep your answers punchy and valuable
• Host mistakes to avoid—including the #1 thing that makes interviews feel like boring lectures
• The lead magnet strategy that actually converts listeners into leads (hint: "Book a call" doesn't work)
• How to repurpose one episode into a dozen clips, newsletters, and social content for evergreen marketing

About Our Guest:

Marcia Riner is the driving force behind the Profit with a Plan Podcast and the creator of the Profit Booster Podcast Monetization Hub—a done-for-you system that helps podcasters and thought leaders transform visibility into consistent revenue streams. When business owners are serious about creating intentional profits and sustainable growth (not just chasing shiny tactics), they call Marcia.

Marcia's Current Projects & Programs:

🎙️ Profit with a Plan Podcast – 340+ episodes delivering actionable strategies for revenue growth and business exits

🚀 Profit Booster Podcast Monetization Hub – A complete system with software and automation that takes the "job" out of podcasting—from guest acquisition to post-production marketing

🎁 FREE Resource from Marcia:
https://profitbooster.biz/growthmap

The Profit Booster® Growth Map shows business owners exactly where to focus to drive profitable, scalable growth.

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

Connect with me on Social Media:

YouTube: https://www.youtube.com/@coachlaunch/podcasts

Facebook: https://www.facebook.com/CoachLaunch

Instagram: https://www.instagram.com/coachlaunch_/

LinkedIn: https://www.linkedin.com/company/coachlaunch-com

Website: https://go.coachlaunch.com

The quality of your life is defined by the quality of your focus!

In this episode of Coach Launch with Matthew White, Matthew sits down with financial planner, realtor, and author Zhara York to unpack the money mindset entrepreneurs actually need to build real wealth.

From arriving alone in New York at 15 to becoming a nationwide financial strategist, Zhara reveals how goals, systems, and clear thinking around money can turn chaos into calm, sustainable success.

You’ll learn how to shift from emotional, reactive decisions to strategic, numbers‑driven choices that support your long‑term vision as a business owner.

If you’re a business owner, coach, consultant, or high-ticket expert who wants to move from reactive money decisions to calm, confident, strategic wealth-building, this episode will challenge how you think about “goals,” “investments,” and your comfort zone.

Connect with Zhara York
Website: znetconsulting.com

🎁 Free Gift from Zhara:

https://drive.google.com/file/d/1-mAm4YwqTQfCfHGWuc5jm7TQPAvm3vA1/view?usp=drivesdk

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

Connect with me on Social Media:

YouTube: https://www.youtube.com/@coachlaunch/podcasts

Facebook: https://www.facebook.com/CoachLaunch

Instagram: https://www.instagram.com/coachlaunch_/

LinkedIn: https://www.linkedin.com/company/coachlaunch-com

Website: https://go.coachlaunch.com

The quality of your life is defined by the quality of your focus!