Make Money From Podcasting (with Marcia Riner)

Stop treating your podcast like a hobby—it's time to turn it into a client acquisition machine.

In this power-packed episode, Matthew White sits down with Marcia Riner, a business growth strategist with 25+ years of experience and CEO of Infinite Profits. With 7 years and 340+ episodes under her belt, Marcia has cracked the code on transforming podcasting from a time-draining task into a streamlined, profit-generating system. If you've ever wondered why your podcast isn't bringing in leads—or you're too overwhelmed to even start—this conversation will change everything.

What You'll Learn in This Episode:

• Why most podcasters fail—and the simple mindset shift that changes everything
• How to beat imposter syndrome and stop chasing perfectionism so you can finally hit "record"
• The 3-part system Marcia uses to automate guest booking, reminders, and follow-ups (so you just show up and shine)
• Guest etiquette secrets—how to speak in soundbites and keep your answers punchy and valuable
• Host mistakes to avoid—including the #1 thing that makes interviews feel like boring lectures
• The lead magnet strategy that actually converts listeners into leads (hint: "Book a call" doesn't work)
• How to repurpose one episode into a dozen clips, newsletters, and social content for evergreen marketing

About Our Guest:

Marcia Riner is the driving force behind the Profit with a Plan Podcast and the creator of the Profit Booster Podcast Monetization Hub—a done-for-you system that helps podcasters and thought leaders transform visibility into consistent revenue streams. When business owners are serious about creating intentional profits and sustainable growth (not just chasing shiny tactics), they call Marcia.

Marcia's Current Projects & Programs:

🎙️ Profit with a Plan Podcast – 340+ episodes delivering actionable strategies for revenue growth and business exits

🚀 Profit Booster Podcast Monetization Hub – A complete system with software and automation that takes the "job" out of podcasting—from guest acquisition to post-production marketing

🎁 FREE Resource from Marcia:
https://profitbooster.biz/growthmap

The Profit Booster® Growth Map shows business owners exactly where to focus to drive profitable, scalable growth.

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

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The quality of your life is defined by the quality of your focus!