Ready to take your fitness business online and actually make money doing it? In this episode, we walk you through the step-by-step strategy for becoming a trusted, in-demand fitness influencer using the proven framework from the Fitness Influencer Certification.

🎯 What you’ll learn in this episode:
01:00 – Intro: Why influencers win in 2025
03:22 – The #1 thing most trainers are missing online
06:15 – How to create a niche that attracts clients
09:48 – The 3E Content Framework (Educate, Entertain, Empower)
13:02 – Monetization strategies: coaching, products, affiliate income
17:45 – Turning followers into paying clients
20:00 – Final tips to grow faster with purpose

📚 Learn more about the Certified Online Personal Trainer Certification:
👉 https://www.fitnessmentors.com/online-coaching-certification/

👍 Like, Subscribe, and Share this with a fellow trainer who’s ready to level up.

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If I had to start from scratch with no clients, no ads, and only a few hundred bucks — this is exactly how I’d get 5 paying clients in 7 days. No fluff. No theory. Just hustle, strategy, and systems that actually work.

In this episode, I break down 5 tactical, proven ways to get personal training clients using DMs, local marketing, referrals, free trials, and mini challenges — plus a full 7-day game plan you can copy and paste into your week.

This episode is for trainers who are ready to take action now.

🎯 DM Strategy That Gets Replies
🎯 Referral Scripts That Bring Leads
🎯 Guerrilla Marketing with Flyers
🎯 A 5-Day Challenge to Warm Up Cold Leads
🎯 In-Gym Hustles and Free Pop-Ups That Convert

👉 Stick around to the end for a full day-by-day playbook. Let’s get after it.

Show Links:

Business and Sales: The Guide to Success as a Personal Trainer

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In this episode, we sit down with Ryan Dunn to explore his inspiring transition from a stable government job to launching a successful career as a full-time personal trainer. Ryan shares how getting certified through Fitness Mentors gave him the foundation to start his own fitness business, and he opens up about the real-world challenges and rewards of going all-in on his passion. From getting his first clients to building lasting relationships and training strategies that work, Ryan delivers a wealth of insights for anyone considering making the leap from a 9–5 to doing what they love.

Perfect for: Aspiring personal trainers, career changers, and fitness professionals looking to grow.

Show links:

Ryan's Preferred FM CPT Package

Instagram: @250n_fitness

Facebook: https://www.facebook.com/share/16WroxjYBQ/?mibextid=wwXIfr

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Struggling with pricing your personal training services? You’re not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn’t just about numbers—it’s about psychology.

In this episode, we break down:
✅ Why clients buy (hint: it's not just about your sessions!)
✅ The power of anchoring and how it influences purchasing decisions
✅ How the Decoy Effect guides clients toward your best offer
✅ Using scarcity & urgency to create demand
✅ The art of price framing to make your services feel more affordable
✅ How to state your price with confidence (and stop underselling yourself!)

📢 Whether you're just starting out or looking to increase your rates without losing clients, this episode will equip you with proven pricing strategies used by top fitness professionals.

🔥 Don’t miss this deep dive into pricing psychology—tune in now and start charging what you’re worth!

Show Links:

Get Certified as a Personal Trainer

Business and Sales: The Guide to Success as a Personal Trainer

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Feeling stuck in your personal training business? Whether your client list has plateaued, your motivation has dipped, or you’re struggling to bring in revenue, you’re not alone—and this episode is here to help.

Join host Eddie Lester as he tackles the signs of being in a rut and, more importantly, actionable strategies to break free. From reconnecting with your "why" to refreshing your marketing and setting new goals, this episode is packed with practical tips to reignite your passion and momentum.

He’ll also explore mindset shifts to embrace change, celebrate small wins, and keep you moving forward. By the end of this episode, you’ll feel empowered to tackle challenges head-on and take your business to the next level.

Tune in and start making the changes your business needs today!

📌 Key Takeaways:

• How to recognize the signs of a business rut.
• Practical steps to refresh your strategy and regain momentum.
• Mindset shifts to sustain long-term growth and inspiration.

Don’t miss this game-changing episode!

Show Links:
Fitness Mentors CEU Courses (25% Off)
Fitness Mentors CPT Certification (25% Off)

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Starting your career as a personal trainer can feel daunting, especially when you’re staring at an empty client list. In this episode, we tackle the challenge head-on with From Zero to Booked Solid: Tips for Getting Your First 10 Clients.

Join [Your Name] as we dive into practical, proven strategies to help you attract, connect, and convert your first few clients into loyal advocates. You’ll learn how to:

• Define your ideal client and build your online presence.
• Leverage your personal network and local partnerships.
• Master consultations, create irresistible offers, and scale your roster with referrals.

Whether you’re newly certified or ready to reignite your career, this episode is your blueprint for building a thriving personal training business from the ground up.

Tune in and take the first step towards a booked-solid schedule today!

Show links:
Business and Sales: The Guide to Success as a Personal Trainer Course

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In this episode, we’re diving into how personal trainers can maximize Black Friday and Cyber Monday to grow their client base and boost revenue. Whether you're a seasoned pro or just starting out, these strategies will help you create irresistible offers, connect with new clients, and prepare for the New Year rush.

We’ll explore:

• Why Black Friday and Cyber Monday are the perfect times to sell New Year fitness packages.
• A step-by-step guide to crafting promotions that stand out.
• Proven techniques to upsell, retain clients, and generate long-term success.

Tune in for actionable tips to transform holiday shoppers into loyal clients. Get ready to make this shopping season the launchpad for your most successful year yet!

Show Links:

Black Friday Cyber Monday Sale 40% Off!

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Are you a personal trainer looking to expand your career beyond the gym floor? In this episode, we explore the diverse paths you can take to grow within the fitness industry. From facility ownership and online training to corporate wellness consulting and fitness education, there’s a wealth of opportunities waiting to be tapped. We’ll break down each career path, discuss the skill sets needed, and share insights on aligning your personal strengths with the right opportunities. Whether you’re aiming to become a fitness business owner, content creator, or specialized trainer, this episode is packed with actionable advice to help you take the next step in your journey.

Tune in to discover how to leverage your experience as a trainer into a thriving career beyond traditional gym training!

Show Links:
Get Certified as a Personal Trainer
Grow You Skillsets as a Personal Trainer

Support the show