On today's episode, I am so excited to introduce you to my friend and mastermind client, the extraordinary marketing coach and super copywriter, Ashley Conway!

In this episode, we're going to be diving into mistakes that you might be making in your business that are causing you to blend in with the crowd and losing you valuable leads.

How can you write copy that allows you to truly stand out from all the voices on the internet? How can you write copy that attracts your ideal audience? Are you falling into some of these common mistakes and misconceptions?

I can’t wait to discuss all of these things and more with you on today’s episode. Let’s dive in!

>> At 2:58, before discussing mistakes people make in their copywriting, Ashley tells us some common mistakes business owners make when it comes to hiring a copywriter for their business.

>> At 5:51,  we talk about  mistakes that her clients are making right now that are causing them to blend in and to lose leads. Ashley gives us some examples of what good stand out marketing would look like versus blend in marketing.

>> At 14:13, Ashley goes into some real life examples of what she sees when business owners start to get their marketing and messaging right; and she even offers a FREE training you can download and watch that discusses the top 10 most common copywriting mistakes business owners make.

Important Links:

• Follow Ashley on Instagram: @beweirdmarketing
• Watch Ashley’s FREE training: 10 Reasons You Aren't Standing Out From Your Competition
• Follow Rachel on Instagram: @rachelrmcmichael
• Get your High Converting Landing Page Template: rachelmcmichael.com/landingpage

What if you could sign your next three clients even if your offer is only half scribbled on a Google Doc, you’ve got a tiny audience, and zero team.

If you’ve ever thought, “I just need someone to show me how to start making sales now, without all the moving pieces,” this episode is for you.

Today, I’m giving you the inside look at my Scrappy Launch System… the same one our clients are using right now to sell their offers… without a fancy funnel, a big list, or a full launch runway.

What to listen for:

• Why most entrepreneurs are building their business backward, and how to fix it.
• The surprising reason you should sell your offer before it's fully ready.
• How to get paid to create your program before you record a single video.
• What a “Magnetic Yes Offer” is and why it makes selling easier.
• Two flexible sales plans that work no matter where you're starting.
• How to turn launch feedback into your next success story.
• Why launching doesn’t have to feel overwhelming (or perfect).
• The one thing that matters more than likes, followers, or funnels: momentum.

You don’t need a polished funnel or a massive list to make your next sale… you just need a clear offer, a simple plan, and the courage to launch scrappy. If you're ready to learn how to sell before you’re “ready,” this episode lays it all out.

Want to go deeper? DM me the word SCRAPPY over on Instagram @rachelrmcmichael and I’ll send you the details for our Scrappy Launch System experience. And don’t forget to subscribe to the show and leave a review so we can keep bringing you powerful strategies like these!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy
• DM “SCRAPPY” on Instagram @rachelrmcmichael to get details about the Scrappy Launch System experience.

If business feels frustrating right now…
If you’re doing all the things and still wondering why nothing’s quite landing…

It might not be because you're doing the wrong things.
It might be because you're doing the right things... at the wrong stage.

One of the biggest reasons smart, talented online business owners stall out and plateau?
They’re executing Stage 3 strategies… while still stuck in Stage 1.
Or they’re looping in Stage 2 without ever building a strong Stage 1 foundation.

In this episode, I’m breaking down the three stages of online business growth – what they really look like, what to focus on at each one, and what you can completely ignore for now.

Because doing the right work at the wrong time? Leads to unnecessary hustle and overwhelm.

What to listen for:

• The #1 mistake that keeps entrepreneurs stuck (and burned out)
• Why doing “advanced” strategies too early can stall your growth
• The simple breakdown of Stage 1: Scrappy Sales + Validation
• What not to waste time on when you’re starting out
• The exact markers that signal you’re ready for Stage 2
• How to move from “manual momentum” to scalable success
• Why you don’t need a team of 10 to hit consistent income
• What it really looks like to step into Impactful CEO mode in Stage 3
• The difference between automated, automatic, and AI systems

Trying to build a successful online business on a shaky foundation? That’s a recipe for frustration. But when you understand which stage of business you’re truly in, you can stop plateauing and start building with simple systems that work. If you’re ready to plug into the proven systems that match where you are now, tune into this episode.

Listen now, subscribe to the show, and check out The Business with Impact Academy™ to start building your business the simple, scalable way.

Important Links:

• Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landing
• Facebook Ads Episode #276: https://rachelmcmichael.com/276
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy

Can we both agree that hustling 24/7 isn’t sustainable?

In this episode, I’ll show you the exact framework I use (and teach my clients) to build a simple, high-impact system that creates consistent sales – even when you’re not constantly posting, launching, or showing up on camera.

What to listen for:

• The 3-part Impact Framework that drives consistent sales
• Why visibility without profitability is keeping you stuck
• The truth about posting daily (and what to do instead)
• The biggest mistake entrepreneurs make when they don’t have an offer
• What to do if you’re getting leads, but no one’s buying
• How to optimize one funnel instead of building 10
• Why your list isn’t converting (and how to fix it)
• The weekly traffic rhythm Rachel uses to grow her audience
• The secret to 6:45 AM sales while making breakfast for the kids
• How evergreen and live launch strategies can work together for scalable sales

You don’t need to be online 24/7 to make sales—you just need a system that works while you live your life. The Impact Framework is that system. It’s simple. It’s scalable. And it’s what we help you build inside the Business With Impact Academy™.

Ready to learn how to implement it in your own business? Tune in to this episode now and don’t forget to subscribe, share, and grab your free landing page template below!

Important Links:

• Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landing
• Join Ads That Convert™: https://rachelmcmichael.com/ads
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy

You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.

And if you’re still refreshing your screen thinking… “Where are the leads?”

Before we blame the algorithm… Before we burn it all down and start over… Let’s get real about what’s actually going on.

Because here’s what no one’s talking about:
Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.
Free leads can turn into paying clients.
But only when the freebie, the offer, and the message are fully aligned.

This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.

I’m breaking down:

• The 3 quiet killers of conversion
• What most freebies get wrong
• And the small, strategic shifts that change everything

Let’s fix the freebie. Let’s get it working. Let’s finally make it convert.

What to listen for:

• Why “just provide value” is an outdated strategy
• How vagueness is killing conversions (and how to fix it)
• The real purpose of a landing page – and why most are doing too much
• What your CTA should look like (and where to put it)
• The 3 mistakes so many make with their lead magnets
• Why clear beats catchy every time
• The one thing all high-converting free offers have in common
• Simple headline shifts that can triple your opt-in rate
• Real-life examples of tweaks that led to 3x and 4x conversions
• The exact structure of a high-converting landing page (plus a free template!)

Your freebie isn’t broken, it likely just needs a few tweaks to fix it. You don’t need a bigger audience or more traffic to see real results. You need the right words in the right places.

Don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy

If your funnel isn’t converting, it’s not because your audience is too small or your content isn’t “good enough”? In this episode, Rachel uncovers the real reasons your funnel is stalling – and the exact steps to fix it. Spoiler: It’s not about scrapping everything. It’s about tweaking and refining what’s already there.

What to listen for:

• The real definition of a funnel (hint: it’s not just a landing page and a freebie)
• Why “set it and forget it” funnels aren't the goal
• The dangers of funnel hacking without full context
• 3 conversion-killing mistakes (and how to fix them)
• Why ghosting your leads is the fastest way to lose a sale
• How “mysterious offers” are quietly killing your conversions
• The surprising way your freebie could be attracting the wrong audience
• The essential funnel ingredients most people are missing
• Why your landing page might not be the problem (but your messaging is)
• A simple self-audit checklist to troubleshoot your funnel today

Funnels don’t need to be burned down. They just need refining. Whether your funnel is falling flat at the landing page, the email sequence, or the sales page, this episode gives you the clarity to fix what’s not working – without starting from scratch.

Ready to create a funnel that actually converts? Press play now. And don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy

Today on the Business With Impact podcast, we’re talking about one of my favorite things: Facebook Ads!

A question I still get asked all of the time is: “How do I know when I’m ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients in the Business with Impact Academy™ when they’re trying to make this decision in their business.

We’re going to talk through three simple questions to ask yourself before deciding to move forward with ads. So, have a pen and paper ready and let’s dive in!

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Links mentioned in this episode:

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!

Today on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion!

I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them.

If you've been considering having a Black Friday promotion this year, then this episode is for you!

Let’s dive in!

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Links mentioned in this episode:

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!