The market has changed. But the good news? People are still buying. They’re just being more intentional. In this episode of the Business with Impact podcast, Rachel reveals the mindset shift and key to consistent sales in today’s market.

If your launches have felt flat or you’ve wondered whether your offer is the problem, this episode will help you reframe, refocus, and rebuild with confidence.

What to Listen For:

• Why launches that used to sell out might be stalling now
• The surprising grocery store analogy that explains buyer behavior shifts
• How to create “magnetic yes” messaging that speaks to today’s buyer
• Why your problem likely isn’t your offer, it’s your systems
• The #1 mindset trap entrepreneurs fall into when sales slow down
• Why tweaking your messaging can revive the same offer you were ready to ditch
• What timeless systems you need to survive (and thrive) in any economy

The market may be shifting, but that doesn't mean your sales have to suffer. When your systems and messaging are clear, confident, and client-focused, your offer becomes a no-brainer.

Want to make sure your message is saying what your audience needs to hear? Join us inside the Magnetic Yes Messaging Workshop and let’s fix it together.

🎧 Listen now and don’t forget to subscribe to the show, share it with a friend, and check out the links below for your next steps!

Important Links:

• Register for the Magnetic Yes Messaging workshop here: rachelmcmichael.com/workshop
• Connect with Rachel on Instagram: @rachelrmcmichael
• Join The Growth Lab™: rachelmcmichael.com/growthlab

You’ve heard that consistency is key in business, but what if you’ve been taught the wrong kind of consistency? In this episode, Rachel pulls back the curtain on what actually keeps a business growing without being glued to your phone or online 24/7.

What to Listen For:

• The biggest lie you’ve been told about consistency in business.
• What Rachel did 6 months ago that kept her business growing while she stepped back this summer.
• Why slowing down doesn’t mean your sales have to.
• The metaphor that will change the way you think about business growth (hint: roots vs. fruit 🍎).
• A powerful John Maxwell quote that reframes success and real work.
• The 3 foundational systems your business needs to bring in consistent clients.
• What Rachel means by “systems” (spoiler: it’s not tech or software).
• The truth about why your hard work might not be working yet and how to fix it.

If you’ve been chasing consistency by doing more, this episode is your permission slip to pause. Real growth comes from the right systems, not more hustle. Tune in now and discover how to plant the right seeds so your business keeps thriving… even when you need to step back.

👉 Listen now, and don’t forget to subscribe so you never miss an episode.
💌 Want more? Sign up for Rachel’s upcoming workshop to learn the only three systems your business needs to start bringing in clients consistently.

Important Links:

• Register for the workshop here: rachelmcmichael.com/workshop
• Connect with Rachel on Instagram: @rachelrmcmichael
• Join The Growth Lab™: rachelmcmichael.com/growthlab

Most entrepreneurs are doing everything they can to avoid failure. But what if that mindset is actually what’s slowing you down? In this episode of Business with Impact, I’m sharing why the fastest-growing businesses aren’t playing it safe, and how you can build unstoppable momentum by learning to fail faster.

What to Listen For:

• Why failing fast is the quickest way to business growth
• The real reason most entrepreneurs stay stuck (and how to move forward)
• The 3D Framework for diagnosing what’s actually not working
• How to use scraped knees and failed launches as stepping stones to success
• What most entrepreneurs misunderstand about “risk vs. reward”
• Why The Growth Lab™ was built for fast action and faster data
• Rachel’s personal challenge to you: Do the thing today.

Success doesn’t come from playing it safe. It comes from taking action, getting answers, and doing it again. That’s how momentum is created, and that’s exactly what we’re helping clients do inside The Growth Lab. Whether you join us there or take the next step on your own, just start. You’ll either get the result you want or the data you need to try again.

👉 Learn more and join the Growth Lab: rachelmcmichael.com/growthlab

👉 DM Rachel on Instagram @rachelrmcmichael and share what action you’re taking today!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Join The Growth Lab™: rachelmcmichael.com/growthlab

In a world obsessed with speed and AI generated content, we're talking about why slowing down and serving well is your best strategy to stand out online.

This episode is packed with wisdom, metaphors (you’ll love the farmer’s market one!), and a sneak peek into what’s coming soon to Business with Impact!

What to Listen For:

• The #1 way to zig while others zag in today’s fast-paced online space
• The farmer’s market analogy that explains exactly why your service sets you apart
• Why over-reliance on AI could be hurting your long-term brand (even if it saves time now)
• How connection and live interaction are your biggest secret weapons
• Why service is your competitive advantage
• Two ways you can connect directly with Rachel this month (spoiler: free coaching!)
• How “support that actually replies” builds trust that scales

As more businesses hide behind bots and blanket automations, the way to stand out online is by being the one who shows up, serves well, and actually listens.

My challenge for you this week? Zig when others zag. Show up for your people in a way that no one else is, and watch what happens.

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy
• DM “LAB” on Instagram @rachelrmcmichael to get more info.

I know this could be considered a bold or controversial statement in a world where everyone seems to be talking about ChatGPT, Claude, or the latest AI tool that promises to make your business easier.

(And spoiler alert, then can!)

But here’s the truth: AI can’t replace the one thing your business actually needs to thrive… a steady stream of clients.

In this episode we're talking about:

• Why AI is an incredible tool, but isn't the only system needed for growth.
• When AI works best... and the specific area to fix when it's not getting you the results you're after.
• The real difference between tools (temporary) and systems (scalable).
• The danger of sounding like everyone else, and what to do instead.
• What the entrepreneurs winning right now are doing differently with AI.
• Why it’s okay if you’re not an AI expert (you’re not behind).
• The timeless client-getting system that future-proofs your business.
• What to focus on if you feel like “the best kept secret” in your industry.

AI isn't new - it's been around in other forms like Siri and Google for a long time. It's an excellent tool, but it's not the whole foundation for systems that scale. If you want consistent clients and long-term growth, the answer is simple, repeatable systems that work no matter what platform or trend comes and goes.

Listen in to how we're using AI (and how we're not) and make sure to subscribe so you never miss an episode.

Want more info on the simple system our clients use to scale? DM me “Growth Lab” on Instagram or connect at rachelmcmichael.com to learn more.

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy
• DM “GROWTH LAB” on Instagram @rachelrmcmichael to get more info.

 On today's episode, I am so excited to introduce you to my friend and mastermind client, the extraordinary marketing coach and super copywriter, Ashley Conway!

In this episode, we're going to be diving into mistakes that you might be making in your business that are causing you to blend in with the crowd and losing you valuable leads.

How can you write copy that allows you to truly stand out from all the voices on the internet? How can you write copy that attracts your ideal audience? Are you falling into some of these common mistakes and misconceptions?

I can’t wait to discuss all of these things and more with you on today’s episode. Let’s dive in!

>> At 2:58, before discussing mistakes people make in their copywriting, Ashley tells us some common mistakes business owners make when it comes to hiring a copywriter for their business.

>> At 5:51,  we talk about  mistakes that her clients are making right now that are causing them to blend in and to lose leads. Ashley gives us some examples of what good stand out marketing would look like versus blend in marketing.

>> At 14:13, Ashley goes into some real life examples of what she sees when business owners start to get their marketing and messaging right; and she even offers a FREE training you can download and watch that discusses the top 10 most common copywriting mistakes business owners make.

Important Links:

• Follow Ashley on Instagram: @beweirdmarketing
• Watch Ashley’s FREE training: 10 Reasons You Aren't Standing Out From Your Competition
• Follow Rachel on Instagram: @rachelrmcmichael
• Get your High Converting Landing Page Template: rachelmcmichael.com/landingpage

What if you could sign your next three clients even if your offer is only half scribbled on a Google Doc, you’ve got a tiny audience, and zero team.

If you’ve ever thought, “I just need someone to show me how to start making sales now, without all the moving pieces,” this episode is for you.

Today, I’m giving you the inside look at my Scrappy Launch System… the same one our clients are using right now to sell their offers… without a fancy funnel, a big list, or a full launch runway.

What to listen for:

• Why most entrepreneurs are building their business backward, and how to fix it.
• The surprising reason you should sell your offer before it's fully ready.
• How to get paid to create your program before you record a single video.
• What a “Magnetic Yes Offer” is and why it makes selling easier.
• Two flexible sales plans that work no matter where you're starting.
• How to turn launch feedback into your next success story.
• Why launching doesn’t have to feel overwhelming (or perfect).
• The one thing that matters more than likes, followers, or funnels: momentum.

You don’t need a polished funnel or a massive list to make your next sale… you just need a clear offer, a simple plan, and the courage to launch scrappy. If you're ready to learn how to sell before you’re “ready,” this episode lays it all out.

Want to go deeper? DM me the word SCRAPPY over on Instagram @rachelrmcmichael and I’ll send you the details for our Scrappy Launch System experience. And don’t forget to subscribe to the show and leave a review so we can keep bringing you powerful strategies like these!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy
• DM “SCRAPPY” on Instagram @rachelrmcmichael to get details about the Scrappy Launch System experience.

If business feels frustrating right now…
If you’re doing all the things and still wondering why nothing’s quite landing…

It might not be because you're doing the wrong things.
It might be because you're doing the right things... at the wrong stage.

One of the biggest reasons smart, talented online business owners stall out and plateau?
They’re executing Stage 3 strategies… while still stuck in Stage 1.
Or they’re looping in Stage 2 without ever building a strong Stage 1 foundation.

In this episode, I’m breaking down the three stages of online business growth – what they really look like, what to focus on at each one, and what you can completely ignore for now.

Because doing the right work at the wrong time? Leads to unnecessary hustle and overwhelm.

What to listen for:

• The #1 mistake that keeps entrepreneurs stuck (and burned out)
• Why doing “advanced” strategies too early can stall your growth
• The simple breakdown of Stage 1: Scrappy Sales + Validation
• What not to waste time on when you’re starting out
• The exact markers that signal you’re ready for Stage 2
• How to move from “manual momentum” to scalable success
• Why you don’t need a team of 10 to hit consistent income
• What it really looks like to step into Impactful CEO mode in Stage 3
• The difference between automated, automatic, and AI systems

Trying to build a successful online business on a shaky foundation? That’s a recipe for frustration. But when you understand which stage of business you’re truly in, you can stop plateauing and start building with simple systems that work. If you’re ready to plug into the proven systems that match where you are now, tune into this episode.

Listen now, subscribe to the show, and check out The Business with Impact Academy™ to start building your business the simple, scalable way.

Important Links:

• Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landing
• Facebook Ads Episode #276: https://rachelmcmichael.com/276
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy