In this episode of the Brilliantly Branded Podcast, we talk about something many professionals recognise but rarely name. Masking to fit.

Bruno Wozniak, digital innovation consultant and now author of The Reinvention Playbook, shares how years of adapting to corporate expectations slowly muted his real self.

From reading the room and softening opinions, to constantly changing his behaviour to match what others wanted, he built a solid career but felt his energy and curiosity fade over time.

Our conversation starts with a simple question. What happens when we stop managing appearances and start showing up as real in our work, our leadership and our life.

Bruno explains how the concept of “masking” entered his vocabulary through a course on neurodiversity, and how he suddenly realised that he had been doing the same thing for years.

Not lying, but letting situations decide who he was.

We talk about.
• The difference between healthy adaptation and losing yourself to please the room.
• The subtle signals that you are disappearing behind a professional mask, even if your career looks good from outside.
• How authenticity changed his teaching style, his consulting work and the level of trust he builds with clients.
• Why saying “I don’t know, let us figure it out together” can create more authority and connection, not less.
• How a period without a job became the starting point for his book The Reinvention Playbook, and the five part process he developed to rebuild identity, direction and confidence after a job ends.

If you feel you are performing a version of yourself at work, if you are in a transition after leaving a role, or if you want to lead with more humanity without losing respect, this episode will speak to you.

Listen in to explore how to use masks intentionally when you need them, how to stop wearing them all the time, and how to reconnect with the parts of you that bring real energy, creativity and impact to your work.

You can get Bruno’s book through the link.:

https://a.co/d/cWnNiFK

When you look at athletes at the highest level, you often see the results.
You rarely see what happens inside. The pressure. The identity. The fear of failing publicly.

In this episode I sit with Adrien Plavsic, former Olympian and NHL player, to explore the mental side of high performance. Our conversation was about the beliefs that shape us, the discomfort we avoid, and the mindset traps that appear when you measure yourself only by outcomes.

Adrien speaks about:
• What happens when your identity becomes tied to results
• Why failure is part of growth and not a threat to your value
• The shift from forcing success to performing in flow
• How discomfort can open clarity when you allow yourself to stay with it
• The mindset behind resilience and emotional strength
• How reframing stress can change performance and wellbeing
• What it really means to build a strong sense of self and personal brand
• The importance of trusting yourself when pressure rises

This conversation is especially meaningful if you carry the weight of always “getting it right”.
You will understand high performance through a more human lens, and see how identity, mindset and self trust influence the way you show up in your life and work.

Press play, and take what you need today.

Andrea Toucinho entered the payments world without a finance background. She was young, surrounded by men, and navigating an industry that can feel intimidating even for experienced professionals.
What changed her path was her determination to learn, stay curious, and build her voice one step at a time.

In this episode we talk about what it really takes for a woman to create authority in finance.
How to start from zero and still position yourself with confidence.
How personal study becomes credibility.
How sharing your insights helps you build a recognisable voice.
And how staying true to yourself can open doors even in the most technical industries.

We also touch on the value of networking, visibility, and speaking opportunities for women who want to stand out in payments and finance.

This conversation is simple, honest, and full of practical lessons for anyone who is building their own space in an industry that wasn’t designed for them.

In this conversation, María Lucia Romero talks with Aelia Kos about bringing spirituality back into the world of business.

Aelia shares how her life once looked perfect from the outside — global stages, achievements, and recognition — but inside she felt completely disconnected. That moment became an awakening.

They talk about the idea of “spirituality in the closet,” the leaders who hide their inner life, and how to reconnect with meaning without giving up ambition.

Some of the key conversation topics:

• How purpose is not something to find, but something to remember
• The difference between an obstacle and a test
• The balance between masculine structure and feminine creativity
• What changes when you lead and build from awareness

This conversation is about slowing down, listening, and remembering that success and spirituality can grow together.

Connect with Aelia Kos on LinkedIn or through her website https://www.aeliakos.com/

Brilliantly Branded Podcast are stories and voices that help us remember who we truly are.

This episode offers a clear, practical guide to setting up a business in Luxembourg without losing time, energy, or patience.
My guest, Tanyth Blackler, founder of Do Your Thing, helps individuals and small businesses move from idea to structure with clarity and confidence.

We talk about what really happens behind the scenes, the real timeline for company setup, and how to prepare before you start. Tanyth explains the five key steps every founder should follow from permits and registrations to avoiding common administrative traps.

We also touch on what makes the Luxembourg process unique, including the cultural detail that can unexpectedly make the process easier.

And beyond the logistics, Tanyth shares a message especially for women who hesitate to take that first step:
start with courage, not perfection.

This episode feels like a mix of masterclass and inspiration — perfect for anyone who wants to build a business with less stress and more structure.

🎧 Listen and subscribe to The Brilliantly Branded Podcast on Spotify, YouTube, and Apple Podcasts.

Contact Tanyth at https://www.doyourthing.lu/

Can we really expand our brain capacity by up to 75%?
The answer might be simpler than you think.

In this episode of The Brilliantly Branded Podcast, María Lucia Romero has a meaningful conversation with Swier Miedema, coach and author of Being Resilient.
Swier explains how understanding our thoughts can completely change the way we experience life.

You will learn about,
• The meaning of “non-helping thoughts” and how to recognise them.
• A simple daily practice to quiet the inner noise.
• How negative thought patterns drain mental energy and limit clarity.
• The connection between thought, feeling, and awareness.
• Why letting go of certain thoughts can increase brain capacity by 30 to 75 percent.

Tune in and reflect on one thought you can release today.

Get in contact with Swier Miedema here:

https://swiermiedema.com/

LinkedIn feels different lately. Impressions are down, posts are showing up late, and the algorithm has shifted. Many of us feel like ducks: calm on the surface but paddling like crazy underneath. 🦆

In this episode of the Brilliantly Branded Podcast, I share what’s really happening on LinkedIn right now and why this matters for your visibility. More importantly, I walk you through simple, practical steps you can use to protect your strategy so you don’t depend on just one platform.

Here’s what you’ll take away:
✨ What has changed on LinkedIn and how it affects you
✨ Why chasing likes and impressions is the wrong game
✨ How to create clarity in your communication with the Power Wheel
✨ Why having a home base (podcast, newsletter, website) matters more than ever
✨ How to connect online and offline to build real trust

Whether you’re a founder, coach, or executive, this episode will help you rethink how you show up and make sure your brand momentum doesn’t rely only on algorithms.

📥 Free Resource: Download the Power Wheel PDF here → https://brilliantlybranded.com
🎓 Learn More: Discover the Brilliantly Branded Academy →

https://thebrilliantacademy.thinkific.com/products/courses/Brilliantacademy

Being great at what you do is not enough if no one sees it.

In this solo episode, I, María Lucia Romero, share my personal journey from feeling invisible in the corporate world to creating my own brand as an entrepreneur. I also introduce the Power Wheel methodology, a practical tool that helps leaders and entrepreneurs shift from hidden experts to visible authorities.

Here’s what you’ll learn in this episode:

• Why results alone don’t guarantee visibility or influence.
• The 6 areas of the Power Wheel that keep your brand rolling.
• How to avoid “flat tires” that stall your momentum.
• Real examples of leaders losing opportunities due to invisibility.
• Practical steps to align your voice, story, and brand identity.

✨ Resources I mentioned in this episode:

• Download the free Power Wheel Scorecard PDF: www.brilliantlybranded.com
• Explore courses inside the Brilliantly Academy: https://thebrilliantacademy.thinkific.com/products/courses/Brilliantacademy and Start with the course Brilliant From Within.

Tune in to discover how you can move from invisible expert to visible leader. Subscribe to the podcast and share your reflections with me—I’d love to hear your story.