Brand Strategy Unwankified Podcast Por Bec Hughes | Brand Strategy Mentor arte de portada

Brand Strategy Unwankified

Brand Strategy Unwankified

De: Bec Hughes | Brand Strategy Mentor
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The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!© Becky Hughes 2025 All rights reserved. Arte Economía Marketing Marketing y Ventas
Episodios
  • 123. Stop Saying a Brand is Not a Logo - Say This Instead

    123. Stop Saying a Brand is Not a Logo - Say This Instead
    Mar 27 2026

    How many times have you said “a brand is not a logo”… and watched clients glaze over?

    In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients.

    Because replacing 'logo' with 'design scheme' won't do it either.

    • We’ll have a quick reset on what a brand really is

    • Understand why that definition matters

    • Get to the nuts & bolts of how to talk about branding to prospective clients

    Connect with me

    Learn Brand Strategy - The Brand Method program

    Find me on Instagram
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    20 m
  • 122. Brand Strategy Workshops 101

    122. Brand Strategy Workshops 101
    Feb 26 2026

    Let’s demystify the whole workshop thing.

    The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary.

    In fact they’re one of the fastest ways to build strategic authority.

    In this episode I share:

    • What a proper Discovery Workshop actually is (and what it’s not)

    • The structure that keeps your workshop focused and valuable

    • How to manage tangents, surface-level answers and energy dips

    • Why questionnaires are a cop out (yep, I said it)

    • What to do before and after to strengthen the strategy, and the relationship

    Connect with me

    Learn Brand Strategy - The Brand Method program

    Find me on Instagram
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    19 m
  • 121. What It Takes to Grow a Studio With Em Sparrow

    121. What It Takes to Grow a Studio With Em Sparrow
    Feb 18 2026

    Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025.

    We talk about:

    • The most important skills needed to scale a business

    • Em's experiences growing a team

    • The discomfort that is part of growth

    • Innovation as a mindset and growth strategy

    • One thing the Sparo Studios team prioritise in their brand strategy approach

    About Em Sparrow

    Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience.

    Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space.

    Connect with Sparo Studios on Instagram

    Connect with Em on LinkedIn

    Connect with Bec Hughes:

    Check out The Brand Method

    Find me on Instagram
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    53 m
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