122. Brand Strategy Workshops 101

Let’s demystify the whole workshop thing.

The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary.

In fact they’re one of the fastest ways to build strategic authority.

In this episode I share:

• What a proper Discovery Workshop actually is (and what it’s not)

• The structure that keeps your workshop focused and valuable

• How to manage tangents, surface-level answers and energy dips

• Why questionnaires are a cop out (yep, I said it)

• What to do before and after to strengthen the strategy, and the relationship

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