123. Stop Saying a Brand is Not a Logo - Say This Instead

How many times have you said “a brand is not a logo”… and watched clients glaze over?

In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients.

Because replacing 'logo' with 'design scheme' won't do it either.

• We’ll have a quick reset on what a brand really is

• Understand why that definition matters

• Get to the nuts & bolts of how to talk about branding to prospective clients

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