Send us a text

Are you tired of posting and praying for gigs that never come? In this episode of Booked, Banked, and On Stage, I’m breaking down how to turn your social media feed into your personal speaker bureau. We’re not chasing likes—we’re securing paid speaking engagements with content that connects, converts, and gets you booked!

👉 Whether you’re just starting out or need to refresh your speaker marketing, I’ll walk you through:
✔️ The 5 best content types every speaker should post
✔️ My exact Social-to-Stage Conversion Framework
✔️ How to use LinkedIn, Instagram, YouTube, TikTok & Facebook strategically
✔️ The bio script that attracts event planners
✔️ Real stories of speakers landing $5K gigs with simple tweaks

This isn’t theory—these are field-tested strategies from speakers just like you who went from overlooked to overbooked.

🔗 Hit play and learn how to stop ghosting your social and start using it to book the stage you deserve.

⏱ TIMESTAMPS:
00:00 – Welcome & Why Social Media Isn’t Optional
02:00 – Case Study: Turning LinkedIn Into a Booking Engine
04:32 – Breakdown of Social Media Platforms for Speakers
07:15 – 5 High-Impact Content Ideas
10:22 – Weekly Content Plan for Speakers
13:40 – The Social-to-Stage Conversion Framework
18:00 – What to Put in Your Bio to Get Booked
21:15 – Story: How Ghosting Social Media Cost a Speaker a Gig
24:00 – Tools, Mindset, and Final Tips for Visibility

✅ Subscribe for weekly speaker strategies
💬 Drop your biggest takeaway in the comments
📲 Share with a speaker friend who needs this episode
📩 Book a speaker support call with me → https://bit.ly/workwithdeborah

Want help getting visible and booked?
Tag me when you share this episode!

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Having talent isn't enough to guarantee bookings. In today's competitive speaking landscape, branding and strategic marketing are essential. Deborah Northcut shares her proven framework designed to elevate your speaking brand, attract more event planners, and increase your income.

Key Takeaways:

• Your success as a speaker starts with your unique voice—your "speaker fingerprint."
• Specificity in messaging boosts speaker bookings dramatically.
• A distinctive signature framework helps you become memorable and creates valuable intellectual property.
• Your online presence must clearly communicate the transformation you provide.
• Cultivating relationships strategically leads to increased opportunities and repeat bookings.
• Master pricing with techniques like value-based pricing, tiered packages, and strategic price anchoring.
• Diversifying revenue streams ensures long-term sustainability in your speaking career.

Resources Mentioned:

• Simon Sinek’s Start With Why
• Brené Brown’s research on vulnerability

Connect with Deborah:

• https://www.thenorthcuttspeakingagency.com
• https://www.linkedin.com/in/deborahnorthcutt

Loved this episode? Subscribe, rate, and review to help more speakers build thriving careers!

Next week: "The Best Social Media Strategies to Promote Your Speaking Business."

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Have you ever wondered why some speakers get booked for every conference while others struggle to land even one gig? The secret might be hiding in plain sight: your speaker bio.

In this value-packed episode, Deborah reveals what 87 professional event planners (who collectively book over 2,000 speakers annually) actually look for when selecting speakers. You'll discover the 5 essential elements every winning speaker bio must include, learn how to craft a Unique Value Proposition that makes you the obvious choice, and uncover which forms of social proof actually matter to decision-makers.

Most speakers make the critical mistake of writing their bio like a resume—focusing on their own accomplishments rather than the audience's needs. By the end of this episode, you'll have a proven 30-minute framework to transform your speaker bio from forgettable to irresistible, helping you get booked, get paid, and own the stage.

Subscribe to Booked Banked & OnStage for weekly insider strategies and expert interviews that help you turn your voice into a thriving business.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!