Episode #007 "Why Talented Speakers Fail (And How to Fix It)

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Having talent isn't enough to guarantee bookings. In today's competitive speaking landscape, branding and strategic marketing are essential. Deborah Northcut shares her proven framework designed to elevate your speaking brand, attract more event planners, and increase your income.

Key Takeaways:

• Your success as a speaker starts with your unique voice—your "speaker fingerprint."
• Specificity in messaging boosts speaker bookings dramatically.
• A distinctive signature framework helps you become memorable and creates valuable intellectual property.
• Your online presence must clearly communicate the transformation you provide.
• Cultivating relationships strategically leads to increased opportunities and repeat bookings.
• Master pricing with techniques like value-based pricing, tiered packages, and strategic price anchoring.
• Diversifying revenue streams ensures long-term sustainability in your speaking career.

Resources Mentioned:

• Simon Sinek’s Start With Why
• Brené Brown’s research on vulnerability

Connect with Deborah:

• https://www.thenorthcuttspeakingagency.com
• https://www.linkedin.com/in/deborahnorthcutt

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Next week: "The Best Social Media Strategies to Promote Your Speaking Business."

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!