Send us a text

Are you tired of posting and praying for gigs that never come? In this episode of Booked, Banked, and On Stage, I’m breaking down how to turn your social media feed into your personal speaker bureau. We’re not chasing likes—we’re securing paid speaking engagements with content that connects, converts, and gets you booked!

👉 Whether you’re just starting out or need to refresh your speaker marketing, I’ll walk you through:
✔️ The 5 best content types every speaker should post
✔️ My exact Social-to-Stage Conversion Framework
✔️ How to use LinkedIn, Instagram, YouTube, TikTok & Facebook strategically
✔️ The bio script that attracts event planners
✔️ Real stories of speakers landing $5K gigs with simple tweaks

This isn’t theory—these are field-tested strategies from speakers just like you who went from overlooked to overbooked.

🔗 Hit play and learn how to stop ghosting your social and start using it to book the stage you deserve.

⏱ TIMESTAMPS:
00:00 – Welcome & Why Social Media Isn’t Optional
02:00 – Case Study: Turning LinkedIn Into a Booking Engine
04:32 – Breakdown of Social Media Platforms for Speakers
07:15 – 5 High-Impact Content Ideas
10:22 – Weekly Content Plan for Speakers
13:40 – The Social-to-Stage Conversion Framework
18:00 – What to Put in Your Bio to Get Booked
21:15 – Story: How Ghosting Social Media Cost a Speaker a Gig
24:00 – Tools, Mindset, and Final Tips for Visibility

✅ Subscribe for weekly speaker strategies
💬 Drop your biggest takeaway in the comments
📲 Share with a speaker friend who needs this episode
📩 Book a speaker support call with me → https://bit.ly/workwithdeborah

Want help getting visible and booked?
Tag me when you share this episode!

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Having talent isn't enough to guarantee bookings. In today's competitive speaking landscape, branding and strategic marketing are essential. Deborah Northcut shares her proven framework designed to elevate your speaking brand, attract more event planners, and increase your income.

Key Takeaways:

• Your success as a speaker starts with your unique voice—your "speaker fingerprint."
• Specificity in messaging boosts speaker bookings dramatically.
• A distinctive signature framework helps you become memorable and creates valuable intellectual property.
• Your online presence must clearly communicate the transformation you provide.
• Cultivating relationships strategically leads to increased opportunities and repeat bookings.
• Master pricing with techniques like value-based pricing, tiered packages, and strategic price anchoring.
• Diversifying revenue streams ensures long-term sustainability in your speaking career.

Resources Mentioned:

• Simon Sinek’s Start With Why
• Brené Brown’s research on vulnerability

Connect with Deborah:

• https://www.thenorthcuttspeakingagency.com
• https://www.linkedin.com/in/deborahnorthcutt

Loved this episode? Subscribe, rate, and review to help more speakers build thriving careers!

Next week: "The Best Social Media Strategies to Promote Your Speaking Business."

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Have you ever wondered why some speakers get booked for every conference while others struggle to land even one gig? The secret might be hiding in plain sight: your speaker bio.

In this value-packed episode, Deborah reveals what 87 professional event planners (who collectively book over 2,000 speakers annually) actually look for when selecting speakers. You'll discover the 5 essential elements every winning speaker bio must include, learn how to craft a Unique Value Proposition that makes you the obvious choice, and uncover which forms of social proof actually matter to decision-makers.

Most speakers make the critical mistake of writing their bio like a resume—focusing on their own accomplishments rather than the audience's needs. By the end of this episode, you'll have a proven 30-minute framework to transform your speaker bio from forgettable to irresistible, helping you get booked, get paid, and own the stage.

Subscribe to Booked Banked & OnStage for weekly insider strategies and expert interviews that help you turn your voice into a thriving business.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Episode #2: Get Booked Again and Again with THIS 1 Strategy!

In this episode of 'Book, Banked, and On Stage', I share essential strategies for speakers to secure repeat bookings. I emphasize the importance of preparation, engagement during the event, and effective follow-up to create lasting impressions on event planners. By over-delivering value and maintaining communication, speakers can build a sustainable career in public speaking.

[00:02] Host Deborah Northcutt introduces the podcast Booked, Banked & On Stage, designed to help speakers turn their voice into a paid business.

• [00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
• [01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.

Before the Event:

• [02:28] Make a strong first impression:
  • Respond to emails promptly
  • Submit all materials (bio, headshot, talk description)
  • Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
• [03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.

During the Event:

• [03:13] Overdeliver with value:
  • Customize your talk for the audience
  • Stay after to network and answer questions
  • Be flexible and easy to work with

After the Event:

• [04:09] Follow up within 24 hours:
  • Send a thank-you email
  • Ask for feedback and a testimonial
  • Send a small gift or handwritten note to leave a lasting impression
  • Stay in touch every few months with updates and new talk topics
• [05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
• [05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

In this episode of 'Booked, Banked, and Onstage', Deborah Northcutt shares actionable strategies for speakers looking to transition from unpaid to paid gigs. She outlines a 60-day game plan to secure paid speaking opportunities, emphasizing the importance of understanding one's niche, creating a professional speaker one sheet, and effectively pitching to event planners. She also discusses how to leverage free speaking engagements to build credibility and convert them into paid opportunities, while treating speaking as a legitimate business rather than a side hustle.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker

Most speakers misunderstand what event planners truly value when booking talent, focusing on credentials instead of problem-solving capabilities, audience engagement, and professionalism. This episode reveals exactly how to position yourself as the perfect choice for any event by understanding the real decision factors planners use.

• Event planners look for speakers who solve specific problems for their audience, not just good presenters
• Successful pitches focus on clear learning takeaways and how you'll help their particular audience
• Top three booking factors: credibility/experience, professionalism/responsiveness, and audience engagement/customization
• Red flags that get speakers rejected immediately: vague value propositions, unprofessional materials, difficult reputation
• Small gestures like thanking event teams and being easy to work with significantly impact rebooking potential
• Effective speakers tailor their content to each event's industry, theme, and challenges

Make sure to subscribe so you never miss an episode, and share this with a speaker friend who needs to hear it. Next week we'll cover how to price yourself as a speaker without undercharging or overpricing.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Summary

In this episode of 'Booked, Banked and On Stage', Deborah Northcutt reveals the essential insights for speakers looking to get booked by event planners. She discusses the common misconceptions speakers have about what event planners want, emphasizing the importance of understanding their needs and objectives. The episode outlines key factors that influence booking decisions, red flags that can lead to rejection, and the significance of professionalism and audience engagement. Deborah provides actionable tips for speakers to enhance their credibility and make a lasting impression, ultimately guiding them towards a successful speaking career.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.com
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!