In this episode of B2B Marketing Futures, we dive into one of the most debated questions in SaaS today: PLG vs. SLG, how do they really coexist in B2B go-to-market?

You’ll hear from:

•Ishita Jariwala, Former Head of Startup Programs at Stripe and MongoDB

•Meshach Cisero, Former Head of Product-Led Growth at Commvault

•Jason Recacho, Senior Product Marketing Manager – DATA Platform at Iterable

We’ll explore:

•How PLG and SLG show up in real-world go-to-market strategies

•The challenges of aligning teams and compensation models around a PLG motion

•What signals tell you it’s time to layer in Sales

•Where PLG breaks down and when SLG is the smarter play

From product signals and funding triggers to cutting through AI hype with real user value, this episode is packed with first-hand experience and frameworks for building a modern GTM engine.

If you’re navigating the evolving balance between product-led and sales-led growth, you won’t want to miss this one.

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In this episode of B2B Marketing Futures, we’re diving into The Role of Sales Enablement in ABM and Outbound and what it really takes to make it work across teams.

You’ll hear from:

• Sam Pfluger, Head of Digital Experience at Fleet Device Management
• Elyse Corwin, Regional Marketing Manager at Pega

We’ll explore:

• What effective sales enablement looks like when targeting named accounts
• How to equip sales with the right context, content, and messaging at the right time
• Strategies for aligning marketing and sales without overloading either
• The metrics that signal whether enablement is truly driving pipeline

From mapping psychological stages to customizing scalable content in high-stakes industries like healthcare, Sam and Elyse share real-world examples and candid lessons on building smarter go-to-market strategies.

Whether you’re refining your ABM playbook or rethinking cross-functional alignment, this episode is packed with insights you won’t want to miss.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.

You’ll hear from:

• Jeffrey Boggess, Senior Product Marketing Manager at Checkr
• Peter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)
• Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)
• Mary Voitovych, Head of Growth Marketing at Creatio

We’ll dive into:

• Where sales and marketing alignment typically breaks down, and how to fix it
• How top teams create tight feedback loops, shared KPIs, and cross-functional trust
• The central role product marketing plays in driving unified GTM strategies
• Practical advice for building a culture of alignment that drives long-term pipeline growth

From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we dive into what it really means for B2B teams to operate as one and why alignment across functions like marketing, sales, product, and operations can make or break performance.

You’ll hear from:

Elayne Hovsmith, Senior Partner Marketing Manager at DocuSign

Nimit Roongta, Founder at Kickback Monkey

John O’Neil, Director of Business Development at PitchBook

We'll unpack:

• How functional alignment impacts growth and customer experience
• Where team misalignments typically show up and how to fix them
• How feedback loops, tools, and sales partnerships strengthen execution
• What changes actually moved the needle in their orgs

From tightening lead handoffs to embedding partner collaboration into campaigns, this episode is packed with practical ideas and lessons from leaders who’ve built stronger, smarter B2B engines .

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we dig into the evolving role of AI in modern marketing, where it’s truly enabling teams, and where real limitations still remain.

Alex Walmsley (CRM Marketing Manager, Multiverse) and Rob Maiale (Associate Director, Digital Content and Inbound Marketing, Precision for Medicine), join us to explore how AI is reshaping their day-to-day, from campaign testing and CRM workflows to audience research and messaging.

We unpack:

• Where AI is genuinely making a difference in marketing execution

• The blockers, from messy data to internal misalignmentt hat are slowing progress

• How to strike the right balance between automation and human creativity

• What it takes culturally and operationally to get more value from AI tools

From real-world experimentation to the deeper mindset shifts required to scale AI responsibly, this episode offers grounded insights from marketing leaders at the forefront of AI adoption.

Whether you’re just starting with AI or refining how your team uses it, this conversation will leave you with fresh ideas to navigate its promise and its limits.

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In this episode of B2B Marketing Futures, we tackle one of the biggest challenges in modern go-to-market strategy: pipeline. Chadia Sparrer (Senior Director, Global Integrated Marketing, Proofpoint), Nicole Drake (Senior Product Marketing Manager, Vectra AI) and Bhargav Brahmbhatt (Senior Product Marketing Manager, LaunchDarkly), join us for a candid conversation on how marketing can meaningfully influence pipeline generation and revenue growth.

We unpack:

• What today’s pipeline problem really looks like, volume, velocity, quality, or something deeper

• How smart marketers are refining ICPs using intent signals, segmentation, and field feedback

• The types of content that truly drive movement through the funnel

• What real sales and marketing alignment looks like in practice

From saying no to the wrong prospects to reconnecting brand with performance, this episode offers actionable insights from leaders working at the intersection of product marketing, field execution, and sales strategy.

Whether you’re rebuilding your go-to-market engine or scaling what’s already working, this conversation will leave you with fresh ideas to unlock growth and build pipeline that converts.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we explore the evolving role of sales enablement in driving successful ABM and outbound strategies. Arshkrit Chowdhury (Typeface), and Ismath Mohideen (LogicMonitor) join us for a candid conversation on how product marketing can empower sales with the right insights, content, and tools to reach high-value accounts.

We unpack:

•How sales enablement supports persona prioritization and message consistency in outbound

•The collaboration between marketing and sales to align touchpoints across email, ads, and content

•Tools and tactics that drive impact—content hubs, feedback loops, AI personalization, and more

•How leading teams measure enablement success through pipeline influence, engagement, and win rates

From refining ICPs and enabling co-sell motions to adapting messaging for new buying centers, this episode offers actionable insights for marketers and sales leaders navigating complex go-to-market strategies.

Whether you’re refining your outbound playbook or scaling ABM programs, this episode will leave you with fresh ideas and proven tactics to bring into your next campaign.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we unpack the real-world challenges and opportunities of cross-functional alignment in modern B2B organizations. Christopher Beaton, Senior Marketing Manager, Global Consulting (Wood Mackenzie), Paula Medeiros, Senior Global Paid Media Project Manager (Palo Alto Networks), and Sofia Sulikowski, Product Marketing Lead (Atlan) join us for a candid conversation on what it takes for marketing, sales, product, and operations to operate as one.

We explore:

• What high performance looks like when teams align around shared pipeline and growth goals
• How sales, product, and marketing collaborate day-to-day to reduce friction and drive results
• The role of product marketing in setting unified narratives across every touchpoint
• How leading teams turn fragmented insights into coordinated action

From campaign planning rituals and evolving OKRs to centralizing media operations and scaling messaging, this episode offers actionable insights for marketers working in complex, fast-paced B2B environments.

If you’re aiming to drive alignment and clarity across your go-to-market teams, this one’s a must-listen.

Hosted on Acast. See acast.com/privacy for more information.