In this episode of B2B Marketing Futures, we dive into how marketers are getting real value out of Clay — and where the pitfalls lie. Joaquin Dominguez is joined by Justin Noll (Sense) and Daniel Rodgers (Trainual) to unpack how this increasingly popular tool fits into modern MarTech stacks, and what it takes to use it well.

We explore:

• The original problems Clay helped solve
• How it now supports enrichment, scoring, outbound, and ABM
• Real-world wins and where the ROI actually comes from
• Common mistakes that lead to wasted credits
• Practical advice for marketers just getting started

If you’re experimenting with Clay, or trying to connect tools like HubSpot, n8n, and LinkedIn into a smarter GTM machine — this episode is full of lessons from the field.

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In this episode of B2B Marketing Futures, we explore how project marketing is becoming a game-changer for high-performing marketing teams. Joaquin Dominguez is joined by Alex Long (AlphaSense), Jacqueline Murphy (Reveal), and Raven McFarlane (Bluebeam) to discuss how structured project workflows, PMO-style operations, and smart tooling are helping marketers improve campaign speed, consistency, and impact.

We dig into:

• What project marketing really means in practice
• Common execution pitfalls and how to avoid them
• The real-world value of tools like ClickUp and Monday
• Whether it’s time for a dedicated Marketing PMO

If you’ve ever struggled with unclear briefs, missed handoffs, or campaign chaos—this one’s for you.

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Why does sales and marketing alignment remain so difficult and what actually works in practice? In this episode of B2B Marketing Futures, host Joaquin Dominguez brings together four experienced leaders to unpack one of the most debated challenges in B2B.

Join:

– David Flesh, Founder of DCF Consults (ex-Freshworks)

– Ariel Zommer, Senior Product Marketing Manager at Okta

– Josh Fu, VP Product Marketing at BeyondTrust

– Timothy Mitchell, Enterprise Director at Choreograph (GroupM)

Together, they share honest insights and practical frameworks covering:

• Where alignment usually breaks down
• How messaging, metrics, and content really land in the field
• What great collaboration looks like across functions
• The role of GenAI, real-time feedback, and shared KPIs
• Tactical advice for product marketers, sales leaders, and CMOs

Whether you're in marketing or sales, this conversation offers a candid look at how top teams stay aligned and where most still fall short.

🎧 Subscribe, listen, and learn how to turn alignment from theory into action.

Hosted on Acast. See acast.com/privacy for more information.