In this episode of B2B Marketing Futures, we dive into one of the most debated questions in SaaS today: PLG vs. SLG, how do they really coexist in B2B go-to-market?

You’ll hear from:

•Ishita Jariwala, Former Head of Startup Programs at Stripe and MongoDB

•Meshach Cisero, Former Head of Product-Led Growth at Commvault

•Jason Recacho, Senior Product Marketing Manager – DATA Platform at Iterable

We’ll explore:

•How PLG and SLG show up in real-world go-to-market strategies

•The challenges of aligning teams and compensation models around a PLG motion

•What signals tell you it’s time to layer in Sales

•Where PLG breaks down and when SLG is the smarter play

From product signals and funding triggers to cutting through AI hype with real user value, this episode is packed with first-hand experience and frameworks for building a modern GTM engine.

If you’re navigating the evolving balance between product-led and sales-led growth, you won’t want to miss this one.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we’re diving into The Role of Sales Enablement in ABM and Outbound and what it really takes to make it work across teams.

You’ll hear from:

• Sam Pfluger, Head of Digital Experience at Fleet Device Management
• Elyse Corwin, Regional Marketing Manager at Pega

We’ll explore:

• What effective sales enablement looks like when targeting named accounts
• How to equip sales with the right context, content, and messaging at the right time
• Strategies for aligning marketing and sales without overloading either
• The metrics that signal whether enablement is truly driving pipeline

From mapping psychological stages to customizing scalable content in high-stakes industries like healthcare, Sam and Elyse share real-world examples and candid lessons on building smarter go-to-market strategies.

Whether you’re refining your ABM playbook or rethinking cross-functional alignment, this episode is packed with insights you won’t want to miss.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.

You’ll hear from:

• Jeffrey Boggess, Senior Product Marketing Manager at Checkr
• Peter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)
• Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)
• Mary Voitovych, Head of Growth Marketing at Creatio

We’ll dive into:

• Where sales and marketing alignment typically breaks down, and how to fix it
• How top teams create tight feedback loops, shared KPIs, and cross-functional trust
• The central role product marketing plays in driving unified GTM strategies
• Practical advice for building a culture of alignment that drives long-term pipeline growth

From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.

Hosted on Acast. See acast.com/privacy for more information.