E114: Sales and Marketing Alignment Podcast Por  arte de portada

E114: Sales and Marketing Alignment

E114: Sales and Marketing Alignment

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In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.


You’ll hear from:


  • Jeffrey Boggess, Senior Product Marketing Manager at Checkr
  • Peter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)
  • Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)
  • Mary Voitovych, Head of Growth Marketing at Creatio


We’ll dive into:


  • Where sales and marketing alignment typically breaks down, and how to fix it
  • How top teams create tight feedback loops, shared KPIs, and cross-functional trust
  • The central role product marketing plays in driving unified GTM strategies
  • Practical advice for building a culture of alignment that drives long-term pipeline growth


From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.

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