This special episode brings together leading behavioral scientists—Jared Peterson, Steph Habif, Chloe Hamman, Teis Jorgensen, Eden Brownell, and host Matt Wallaert—for a candid discussion on the frameworks of behavioral science.

The conversation takes off from Jared’s original piece ranking Behavioral Science Frameworks, which later sparked debate and disagreement across the community on his LinkedIn Post. Together, the group unpacks what that moment revealed about our discipline: the power of frameworks and the strong opinions that surface when science meets practice.

From philosophy to application, this episode captures the passion, disagreement, and curiosity that drive the evolution of behavioral science.

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Heather is a dynamic founder, building teams that leverage the principles of psychology to make a business impact for global companies to increase customer acquisition, improve client satisfaction, and drive behavior change.

For over a decade, she has worked at the intersection of cognitive psychology, sociology, behavioral economics, and creativity to overcome barriers to change customer behavior.

She consults with investment firms like Cascade Partners and academic/industry partners like UT Center for Design, UT School of Architecture, Mayo Clinic, and Berkeley Center for the Built Environment.

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Natalie J. Hallinger is a behavior change strategist solving product, operations, and engagement problems in healthcare and environmental sustainability.

Psychology impacts everything that humans touch, so she mentors a slew of behavior change designers across several industries. Natalie is also a strategy advisor to early-stage tech startups and sustainability companies, such as Perpetual Reuse Systems. She is currently searching for excuses to break her 6 year absence from motorcycle trips to the mountains. Natalie welcomes listeners to reach out at HallingerLife.com or LinkedIn with questions, mentoring requests, and collaboration ideas!

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Scott Young is an independent advisor and educator whose expertise and passion lie in helping leaders and organizations to apply Behavioral Science effectively and ethically.

Scott was most recently Head of Private Sector at Behavioral Insights Team (BIT), Americas. Earlier, he was at BVA Nudge Consulting and spent 20+ years leading Perception Research Services, a global shopper insights agency. Today, Scott is an Advisor and guest lecturer at the London School of Economics (LSE), the University of Pennsylvania's MBDS program, and the University of Chicago Booth’s Executive Education program in Behavioral Economics. He's also a Board Member of BeScy, a non-profit dedicated to promoting applied behavioral science, where he hosts a monthly Practitioners Group.

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Dr. Wendel is an applied behavioral scientist who helps companies and organizations effectively use behavioral science for social good. His current company is sistemaFutura, which drives behavioral change to address complex business and social challenges. Before co-founding sistemaFutura, he led the behavioral science efforts at Morningstar, HelloWallet and Busara, developing and field-testing hundreds of interventions. He founded the international non-profit organization Bescy, and has authored three books on applied behavioral science, including Designing for Behavior Change, a textbook now in its second edition.

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KK Del Riego is an applied behavioral scientist, futurist and culture nerd currently leading a UX Research and innovation team at LinkedIn. Throughout her career, she has worn many hats across a mix of industries all over the world, tied together by one mission: designing smart, human-centered solutions for organizations doing meaningful work. Through her work across a diverse range of roles in the technology sector, KK has served as a passionate connector and enabler: bringing organizations closer to the needs of their customers, supporting new start-ups in their success, and developing meaningful digital products. She holds an MSc in Behavioral Science from the London School of Economics and a BA in Anthropology from the University of Southern California, and teaches entrepreneurship and behavioral design classes at educational institutions across Latin America.

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Ciarán is a behavioral scientist and exercise physiologist whose work has focused on leveraging behavioral design and digital tools to better understand and influence health behaviors and disease outcomes. He has worked in industry and academia and widely used technologies such as wearables and mobile apps, to support the care of patients with diabetes, cardiovascular disease and mental health disorders. His broad experience across exercise science, psychology, and digital tech has been a valuable tool as he builds interventions for the future.

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With over 15 years of experience of practically applying behavioural science in business, Jez has established himself as one of the world's leading practitioners in the field. As a pioneer, Jez has always been on the frontlines of behavioural science, from being instrumental in the team that used murals of babies faces to fight crime in Woolwich, to changing handwashing behaviour in a pig abattoir in Santiago to painting pink walls to reduce unsafe behaviour on a construction site for Shell on the South Bank of London.

As an author of his latest book : Ripple - The big effects of small behaviour changes in business, Jez has documented the insights, tips and toolkits that can help business people to activate behavioural science at scale within their organisation. He is also an Honorary Research Fellow at the Dept of Psychology at City University, London, working within the MSc programme and is helping bridge the gap between academia and business.

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