You have a shiny new idea—and before you sprint, you need a ruthless, practical audit.

In this episode of Amplify Your Marketing with Christine Campbell Rapin, she walks you through a simple decision framework to either green light an idea or park it so you can protect momentum and profit. This episode is for entrepreneurs who are tired of starting from zero and ready to turn fewer ideas into bigger, repeatable wins.

Listen to this Episode to Discover:

• How to write a 10‑word result statement that proves your idea solves a real problem.

• The three market lenses that reveal whether your idea can scale and repeat.

• Why competitors can be a good sign—and how to use that evidence.

• • A quick rule of thumb for deciding if a new idea is worth the team disruption.
  • One practical habit to stop shiny‑object syndrome and stay the course.

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  Resources

  Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.

  
  

  🎧 Listen Now

  Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.

  
  

  CLEAR Acceleration Inc. - Business Growth. Simplified.

  https://www.christinecampbellrapin.com

Search is changing under our feet — if your content still reads like a brochure, you’re invisible to the next wave of buyers. Listen to learn how to stop competing for clicks and become the single, unmistakable answer generative engines hand to your ideal client.

In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with Rocky Pedden to pull back the curtain on GEO (Generative Engine Optimization) and how it sits on top of, not instead of, solid SEO. Rocky delivers a practical playbook — from the audit questions you must ask about your ICP to the content structure (authorship, TLDRs, schema) that helps LLMs and humans find and trust you — plus the exact signals that move the needle from traffic to conversions.

Listen to this Episode to Discover:

• What GEO is and why it matters alongside SEO.

• How search behavior has shifted from short keywords to conversational, long‑form queries.

• Content structure that wins: authorship, TLDRs, schema, and long‑form thought leadership.

• Making content unique by interviewing internal experts and producing non‑replicable insights.

• Tools and audits to benchmark GEO visibility and competitor positioning.

• Measuring success: prioritize conversion rate and ask leads how they found you (including AI prompts).

Today's Guest: Rocky Pedden

Rocky Pedden is the CEO of RevenueZen, a growth marketing agency that helps B2B brands turn SEO, GEO, and content into real pipeline—not vanity metrics. He has led and advised multiple agencies and in‑house teams on building scalable, AI‑enabled growth systems and is known for translating complex strategy into simple, executable playbooks for founders and CMOs.

He also runs a CMO advisory board focused on how AI is reshaping the marketing landscape.

As a father of three, he brings seasoned negotiation, patience, and crisis‑management skills to every room he enters.

Resources:

Revenue Zen

🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think.

Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message.

CLEAR Acceleration Inc. Business Growth Simplified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.christinecampbellrapin.com⁠⁠⁠⁠⁠

You’re ready to start before everything is perfect—and that’s where momentum lives.

In this episode of Amplify Your Marketing with Christine Campbell Rapin, she shows how to move from hidden development to visible validation, create fast revenue through free experiences, and keep the human connection at the center of scaling your service business.

Listen to this Episode to Discover:

• Why showing evidence in the buyer’s language matters more than explaining your brilliance.
• The three client intersection points you must message to capture buyers at different stages.
• How free experiences can be designed to create desire for paid offers without giving everything away.
• One simple way to turn early testers into paying clients.
• Which human metrics to track that reveal real progress beyond revenue.

Resources

Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.

🎧 Listen Now

Listen now, save it for later, and start implementing today—because If you’ve been guesting on podcasts but not seeing results, this episode will change your approach. Christine shows you how to stop treating podcasting as a hit-and-run tactic and instead use it as a referral engine that builds trust, creates warm introductions, and drives fast paths to cash.

Quick Action Steps

• Show one piece of buyer‑focused evidence this week (short testimonial, LinkedIn quote, or micro case).
• Create one free experience (micro‑training, webinar, or podcast segment) with a clear 1% win and a call to action.
• Map three touchpoints (start, middle, end) and draft one message for each that meets the buyer where they are.
• Pick one human metric (confidence, first‑step completion, or clarity) and track it weekly alongside revenue.

CLEAR Acceleration Inc. - Business Growth. Simplified.

https://www.christinecampbellrapin.com