187 - SEO to GEO: How to Be the Answer in a Generative Search World
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187 - SEO to GEO: How to Be the Answer in a Generative Search World
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Search is changing under our feet — if your content still reads like a brochure, you’re invisible to the next wave of buyers. Listen to learn how to stop competing for clicks and become the single, unmistakable answer generative engines hand to your ideal client.
In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with Rocky Pedden to pull back the curtain on GEO (Generative Engine Optimization) and how it sits on top of, not instead of, solid SEO. Rocky delivers a practical playbook — from the audit questions you must ask about your ICP to the content structure (authorship, TLDRs, schema) that helps LLMs and humans find and trust you — plus the exact signals that move the needle from traffic to conversions.
Listen to this Episode to Discover:
What GEO is and why it matters alongside SEO.
How search behavior has shifted from short keywords to conversational, long‑form queries.
Content structure that wins: authorship, TLDRs, schema, and long‑form thought leadership.
Making content unique by interviewing internal experts and producing non‑replicable insights.
Tools and audits to benchmark GEO visibility and competitor positioning.
Measuring success: prioritize conversion rate and ask leads how they found you (including AI prompts).
Today's Guest: Rocky Pedden
Rocky Pedden is the CEO of RevenueZen, a growth marketing agency that helps B2B brands turn SEO, GEO, and content into real pipeline—not vanity metrics. He has led and advised multiple agencies and in‑house teams on building scalable, AI‑enabled growth systems and is known for translating complex strategy into simple, executable playbooks for founders and CMOs.
He also runs a CMO advisory board focused on how AI is reshaping the marketing landscape.
As a father of three, he brings seasoned negotiation, patience, and crisis‑management skills to every room he enters.
Resources:
Revenue Zen
🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think.
Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message.
CLEAR Acceleration Inc. Business Growth Simplified https://www.christinecampbellrapin.com