In this new episode of Agency Download, Reimagining Affiliate Marketing follows Rick Magennis’ journey from pharmaceutical sales to building Spark Digital and shows how affiliate marketing drives performance focused growth in e-commerce. We explain why this often misunderstood channel gives brands a real competitive edge.

Rick breaks down how performance marketing, PR strategies, and influencer marketing work together to boost brand awareness while delivering measurable results. He also highlights the shift from coupon sites to creator led content and why paying only for performance reduces risk.

The episode concludes with insights on entrepreneurship, agency growth, and the practical role of AI in marketing today. Honest and actionable, it’s a must-listen for anyone rethinking affiliate and digital marketing strategies.

Ellis Verdi, co-founder of DeVito Verdi, breaks down what actually makes advertising stick: truth, not tactics. In this new episode “The Truth Still Hits” of the Agency Download podcast, he shares how uncovering a single honest insight can spark emotion, drive recall, and build brands that last.

We dive into the viral controversy that put his agency on the map and why “no publicity is bad publicity” can work when done with intention. Ellis also explains how to find “the hit” and craft fast, memorable ads that balance brand building with direct response.

If you’re tired of forgettable campaigns and want to create work that people feel and remember, this conversation is for you. Hit play, subscribe, and learn how to create advertising that truly resonates.

In this episode of Agency Download, Dave Mastovich, CEO of MASSolutions and bestselling author of No Bullshit Marketing, joins host James Williams to share how intentional planning, creativity, and strategic storytelling drive business growth.

Dave breaks down his B2E (Business to Employee) framework, showing how treating employees as a core audience strengthens culture, boosts retention, and drives results. He emphasizes defining specific behaviors, not just listing values, to align teams and create lasting impact. They also discuss how marketers can focus on strategy over automation, spot growth trends before they happen, and use creativity to solve complex problems.

Dave highlights how reading, writing, and personal discipline sharpen strategic thinking that AI cannot replace. This episode delivers actionable insights for anyone in marketing, advertising, or creative leadership looking to build culture, retain talent, and drive growth from the inside out.