Episode 12: The Truth Still Hits with Ellis Verdi

Ellis Verdi, co-founder of DeVito Verdi, breaks down what actually makes advertising stick: truth, not tactics. In this new episode “The Truth Still Hits” of the Agency Download podcast, he shares how uncovering a single honest insight can spark emotion, drive recall, and build brands that last.

We dive into the viral controversy that put his agency on the map and why “no publicity is bad publicity” can work when done with intention. Ellis also explains how to find “the hit” and craft fast, memorable ads that balance brand building with direct response.

If you’re tired of forgettable campaigns and want to create work that people feel and remember, this conversation is for you. Hit play, subscribe, and learn how to create advertising that truly resonates.